Christian P.
Senior Paid Media Specialist
Open to offersNew to PlatformAbout
Christian P. is a seasoned Digital Marketing Specialist with a focus on PPC strategies, E-commerce tactics, and Data Analytics. Known for expertise in various ad platforms like Google Ads, Meta Ads, and programmatic technologies such as DV360, Christian excels in transforming paid media into predictable revenue streams. He applies his skills across diverse industries including E-commerce (featuring brands like Havaianas and Puma), Financial Services (Alexforbes and Clearscore), and SAAS products (MTN App and Checkers 60sixty app). His role involves end-to-end campaign management, from initial briefing, strategizing, to measuring performance using tools like Google Analytics and Tag Manager. Christian has been recognized for his insights in digital marketing at prestigious events, including Seamless Africa Ecommerce and Wordcamp. Additionally, his certifications in campaign management and conversion optimization affirm his capability in aligning technology with human psychology to yield measurable results.
Experience
Paid Media Specialist
Freelance · 2026 — PresentAssist brands in transforming paid media into predictable revenue through comprehensive strategies and hands-on execution, ensuring clarity and proactive communication throughout the process.Paid Media Specialist
Nettrade Programmatic · 2025 — 2026Engaged in reviewing and providing insights on client briefs for digital platforms while setting KPIs aligned with marketing objectives. Managed the setup and testing of tracking Floodlights via GTM and created Looker Studio dashboards for client reporting.Paid Media Specialist
PHD · 2022 — 2024Handled client briefs for digital platforms and contributed suggestions on KPIs and spending plans. Ensured correct implementation of Google Tags and UTMs, built Google Search campaigns, and executed Programmatic Media Buying through DV360.Paid Media Specialist
Social Places · 2021 — 2021Conceptualized and executed Paid Media campaigns across various platforms including Google and Facebook. Conducted keyword research, managed budgets, and reported campaign performance to clients.Small Business Coach
Google · 2021 — 2021Provided coaching to small businesses across Africa on executing effective Digital Marketing Strategies using data-driven insights.Google Digital Skills Trainer
Google · 2017 — 2021Delivered Digital Skills Training to school leavers, professionals, and businesses, focusing on leveraging opportunities in the Digital Marketing field.Digital Marketing and Web Design Consultant
Freelance · 2017 — 2021Supported SMEs and NGOs in enhancing ROI on Google AdWords and Facebook Ads, designed WordPress websites, and managed ecommerce marketing campaigns.Web and Social Media Analytics Manager
TEDxCapeTown · 2016 — 2018Compiled analytics reports to monitor audience engagement and growth while managing paid advertising campaigns for event marketing.Digital Marketing Manager
Get Customers · 2015 — 2017Oversaw Digital Advertising Campaigns on platforms including Google Search and Facebook Ads, in addition to managing content marketing efforts.Founder and CEO
VarsityPrep · 2014 — 2015Responsible for course development and marketing services targeting schools and high school learners, both online and in-person.Academic Consultant - Area Manager: Western and Eastern Cape
McGraw-Hill Education (EMEA) · 2006 — 2014Consulted on customized learning solutions for Higher Education Institutions and Corporates, while managing client relationships and service delivery.Account Executive
New Horizons Computer Learning Centre Cape Town · 2005 — 2006Advised companies and individuals on training and development options, and maintained relationships with clients for new business development.Field Sales Manager, Deputy Branch Manager
Darroch Computer Systems · 2002 — 2005Led the management of the sales team, provided training to new employees, and implemented marketing strategies for business development.
Skills & Expertise
Education
- Certificate in Internet Marketing, AdvertisingUniversity of Cape Town · 2011 — 2011
- B. Com, Accounting (Incomplete)University of Cape Town · 1999 — 2001
- Senior CertificateDale College Boys High School · — — 1997
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