Cinthia B.

Managed the overall e-commerce performance, serving as the primary liaison between leadership, external partners, and operational teams. Developed digital roadmaps prioritizing business objectives while unifying marketing, UX, performance, and operational strategies. Spearheaded CRO and funnel optimization projects, analyzing user behavior and KPIs to enhance conversion rates across e-commerce platforms. Achieved a 50% increase in organic traffic by implementing SEO best practices, integrated with content, UX, and technical enhancements. Supervised paid media and performance initiatives, enhancing ROI by 20% through data-informed strategies. Collaborated with design and development teams to uphold usability standards and conversion-focused UX/UI. Oversaw the production of photo and video content tailored to commercial and conversion objectives. Ensured the quality control process before launches, aligning customer experience with business goals. Identified and acted on opportunities for process optimization and performance enhancement to sustain revenue growth.

Led the sales team while emphasizing continuous improvement in performance. Collaborated with leadership to enhance customer experience, retention, and optimize sales processes. Monitored KPIs to inform strategic decisions that align with revenue growth objectives.

Contributed to sales performance by attending to walk-in customers and actively seeking new business opportunities. Assessed customer needs to offer tailored product recommendations aimed at improving satisfaction and retention. Successfully met and surpassed sales targets through initiative, relationship building, and in-depth product knowledge.