Citra B.
Mid-Level Marketing Strategist
Open to offersNew to PlatformPortfolios
About
Citra Bella M. is an accomplished Chief Marketing Officer with a robust background in the creative industry, specializing in beauty, fashion, and F&B sectors. With leadership roles at The Luxe Culture, HS Holdings, and The Socialite, Citra Bella M. has overseen strategic digital marketing initiatives, implemented successful KOL campaigns, and managed collaborations with major brands. She has demonstrated expertise in cross-functional team leadership, budget management, and campaign execution. Her work includes managing social media channels for restaurant businesses and developing promotions for technology products such as HSI and education-focused apps. Additional experience includes journalism, campaign management for museums, and specialized packaging projects. Citra Bella M. holds a Bachelor of Communication Science with a focus on Marketing Communication and is a certified Digital Marketing professional (BNSP).
Experience
Chief Marketing Officer
HS Holdings · 2025 — 2026Served as a growth marketer with a focus on driving comprehensive campaigns involving KOL, brand collaborations, and digital advertisements. Led cross-functional teams, managed budgets, and implemented data-driven strategies to enhance performance, optimize conversion rates, and swiftly respond to market changes.Chief Marketing Officer & Social Media Officer
THE LUXE CULTURE · 2024 — 2025Directed the creation and execution of strategic marketing initiatives involving KOL partnerships, collaborations with major brands, and photoshoot management. Oversaw project management duties, candidate interviews, and the supervision of a team comprising Marketplace Specialists, Graphic Designers, Content Creators, and administrative staff. Managed marketing budgets, developed promotional campaigns, and ensured alignment with customer demand while adapting strategies accordingly. Demonstrated proficiency in digital marketing techniques, including advertisements.Business Government Enterprise Service Officer, Social Media Manager & Marketing
WITEL TELKOM TASIKMALAYAExecuted marketing promotions for HSI (High Speed Internet) and PiJar Sekolah Apps, focusing on performance improvement. Coordinated B2B marketing strategy testing and validation. Provided technical Training of Trainers (ToT) for PiJar Sekolah marketing in elementary schools. Created news content for 'Portal Berita Telkom Tasikmalaya'. Managed Instagram and TikTok for main restaurant business, engaging as a Content Creator for 'Batagor Siomay Nabil' and 'Catering The Socialite'. Responsibilities included sales oversight, event management, innovation in promotions, and developing new menu recipes in response to seasonal trends. Fostered relationships with Key Opinion Leaders (KOL) and influencers for endorsements and collaborations.
Skills & Expertise
Education
- Bachelor of Communication ScienceAKSARA
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