Darwin T.
Senior SEO Content Strategist
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About
Darwin D. is an experienced SEO Content Strategist based in Binalonan, Pangasinan, Philippines. With over five years of expertise, he has created search-driven content strategies and optimized Shopify e-commerce websites, contributing significantly to organic growth and scalable content production. Specializing in areas such as on-page SEO and semantic SEO, Darwin has produced more than 400 long-form SEO articles and over 100 product descriptions across various industries like home improvement, e-commerce, healthcare, and technology. His proficiency extends to building editorial workflows that integrate AI tools like ChatGPT, Claude, and Gemini, enhancing the research, production, and quality assurance phases. Throughout his career, he has effectively employed tools like Google Search Console, Google Analytics, Semrush, and Ahrefs. Darwin's educational background includes a degree in English with a major in Applied Linguistics from Pangasinan State University. His certifications from Google and Semrush further fortify his SEO acumen.
Experience
SEO Specialist
Edward Martin · 2025 — 2026Contributed to the organic growth of a premium home improvement and e-commerce company through a search-first content strategy and semantic SEO. Generated over 400 long-form SEO articles and more than 100 product descriptions related to Tiles, Flooring, Furniture, Lighting, Wallpaper, Rugs, Mirrors, Vanities, and Home Décor. Conducted reviews and edits of existing blog content to enhance accuracy and readability, aligning them with current search intent and SEO best practices. Designed AI-assisted workflows utilizing ChatGPT, Claude, and Gemini for research, drafting, metadata generation, editing, and quality assurance. Developed semantic content strategies and search intent maps, reinforcing topical authority. Conducted comprehensive on-page SEO in Shopify, focusing on metadata optimization, internal linking, URL structures, content formatting, and publishing. Worked collaboratively within content sub-teams providing editorial feedback and differentiated descriptions across large SKU collections.SEO Content Writer
Technico Digital Solutions Inc. · 2024 — 2024Authored over 10 SEO articles weekly for various client accounts in industries such as renewable energy, healthcare, legal, and home improvement. Engaged in peer editorial reviews, facilitating collaborative feedback with fellow writers to enhance content quality and consistency. Optimized content using SurferSEO, focusing on semantic keyword clustering, search intent analysis, and keyword research. Enhanced local SEO efforts through metadata optimization and crafting content for Google Business Profile. Implemented internal linking strategies to boost crawlability and improve user navigation.Freelance SEO Specialist
Company not specified · 2021 — PresentProvides SEO strategy, content development, and content optimization support for agencies and businesses across various sectors including home improvement, e-commerce, healthcare, technology, gaming, renewable energy, legal, and consumer products.
Skills & Expertise
Education
- Bachelor of Arts in the English Language Major in Applied LinguisticsPangasinan State University · 2020 — 2024
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