Deena G.
Senior Export Sales Manager
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Deena G. is an accomplished Export Sales Manager with over 20 years of experience in the tile, sanitaryware, and battery industries, specializing in African markets. At Norcros SA, he has led the expansion of export sales for Johnson Tiles and Tal brands, driving revenue growth by business development, new market penetration, and maintaining robust key account relationships across multiple African countries. Deena’s responsibilities include sales forecasting, contract negotiations, and supplier liaison, as well as collaborating with new product development teams to ensure market relevance. His prior roles at Ceramic Industries and National Ceramic Industries involved managing shipment logistics and regulatory compliance using SAP, while his early career at First National Battery saw him improve order administration and logistics coordination. Deena’s comprehensive market knowledge is reinforced by extensive travel and on-ground client engagement throughout Africa.
Experience
EXPORT SALES MANAGER
Norcros SA (Johnson Tiles / Tal) · 2011 — PresentOversaw and expanded the company's export sales operations throughout Africa, focusing on servicing current clients while actively seeking new business opportunities. Engaged in strategic sales planning, performed market analysis, negotiated with suppliers, and worked alongside cross-functional teams to ensure brand coherence.EXPORT SALES CONSULTANT
Ceramic Industries · 2003 — 2010Supported export sales initiatives across key African markets such as Mauritius, Tanzania, Kenya, Uganda, and Madagascar. Tasked with acquiring new clients, nurturing customer relationships, and managing sales and marketing strategies in designated areas while collaborating with shipping lines and manufacturing.EXPORT SALES CO-ORDINATOR
National Ceramic Industries · 2003 — 2003Coordinated export operations to ensure orders were processed on time, managed shipment logistics, and adhered to customs regulations. Contributed to improving export documentation processes and upheld high customer service standards for international trade.SALES ADMINISTRATOR / INTERNAL SALES
First National Battery · 2001 — 2003Provided essential administrative support for sales functions, ensuring effective order processing, customer communication, and accurate inventory management. Assisted in maintaining customer satisfaction while supporting the sales team's forecasting activities.
Skills & Expertise
Education
- Human Resource ManagementUniversity of Natal · — — 1996
- Bachelor of ArtsUniversity of Natal · — — 1995
- MatriculatedRaisethorpe Secondary School · — — 1991
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