Dev P.

Dev P. is a dedicated BBA student at GH Raisoni College of Arts, Commerce & Science in Nagpur, specializing in Marketing and Consumer Behavior. Through his academic pursuits, he has developed a strong understanding of Digital Marketing and Social Media Strategy, particularly in the context of the BFSI sector. He holds a Selling Skills Certification from KnowLens, emphasizing core sales techniques and customer relationship management, as well as a Banking, Finance & Insurance Certification from Bajaj Finserv Skillserve, covering the fundamentals of the BFSI sector. His academic project examined the Impact of Influencer Marketing on Consumer Buying Behavior, where he conducted primary research on brands like Nutrabay and MuscleBlaze, yielding insights into how social media platforms influence consumer preferences. Dev is equipped with skills in Market Research and Data Analysis, instrumental in deriving actionable strategies to boost engagement and conversions in the fitness industry. Fluent in English and Hindi, with elementary proficiency in French, he is keen on leveraging his skills and knowledge to contribute to a forward-thinking organization in the marketing, sales, or BFSI domains.