Erika J.
Mid-Level Amazon Advertising Manager
Open to offersNew to PlatformAbout
Erika J. is a seasoned Amazon Advertising Specialist based in Rodriguez, Rizal, Philippines, with a demonstrated track record of enhancing sales for Amazon sellers. During her tenure at an aggregator agency, she served as an Amazon Advertising Manager, where she notably revamped a 7-figure brand's bid and budget strategy, achieving a remarkable 5.8x year-over-year net profit increase for Q4 while reducing ad spend by 32%. Her role involved bid management, keyword refinement, and A/B testing of ad creatives. Erika's adeptness at market and competitor research enabled her to uncover valuable opportunities, sharpening ad targeting. Prior to this, she worked as an Amazon Advertising Assistant in an advertising agency, supporting over 50 client accounts and assisting with PPC management and performance reporting. As an Amazon Advertising Specialist II, she managed over ten client accounts, executing campaigns from conception through performance analysis. Her expertise is backed by training from Amazon PPC Academy and other notable institutions.
Experience
Amazon Advertising Manager
AGGREGATOR AGENCY · 2023 — 2026Reconstructed a 7-figure brand's bid and budget strategy prior to the peak season. Managed bid strategies and refined keywords through A/B testing of ad creatives. Oversaw budget allocation and KPI monitoring, translating analysis into actionable insights. Conducted market and competitor research to identify opportunities and enhance targeting. Organized campaign portfolios for improved tracking and reporting. Collaborated across functions to ensure alignment of advertising with business goals.Amazon Advertising Assistant
ADVERTISING AGENCY · 2023 — 2023Assisted in the management of over 50 client accounts within the agency. Supported PPC managers and senior specialists in daily advertising activities. Prepared and regularly updated weekly and monthly reports for client presentations. Conducted monthly account audits using Brand Analytics Search Query Performance data. Managed campaign organization through portfolio restructuring and renaming. Executed recurring advertising tasks along with Data Dive keyword research.Amazon Advertising Specialist II
FULL ACCOUNT MANAGEMENT AGENCY · 2022 — 2023Transitioned from an internship to managing more than 10 client accounts concurrently. Handled campaigns across multiple marketplaces with advertising budgets ranging from $1K to $100K. Took responsibility for end-to-end campaign management, including keyword and competitor research, market analysis, keyword segmentation, campaign creation, and budget planning. Engaged in continuous optimization through performance analysis and insights tailored to each account.
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