Gladys O.
Mid-Level Agribusiness Project Manager
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Gladys O. is a Master of Agribusiness graduate with hands-on experience in research, data analysis, and project management across the domains of sustainable food systems, consumer behavior, and agricultural risk management. At the University of Brawijaya, Gladys O. led and supported research projects on microalgae-based food innovation, consumer segmentation, and rural agriculture risk mitigation, handling responsibilities from statistical modelling and data collection to stakeholder engagement and academic publication. She contributed to reclamation and revegetation planning for former mining sites and analyzed consumer responses to crowded restaurant environments. Her scientific work, published in journals such as Sustainable Futures and JAFR, emphasizes knowledge transfer and community empowerment related to innovative agrifood products. Additionally, Gladys O. has authored books on microalgae utilization and digital agribusiness management, collaborating with academic professionals to advance active learning in the industry.
Experience
Laboratory Assistant
null · 2025 — PresentFacilitated practical sessions for students in agricultural marketing and consumer behavior. Provided assistance in processing data and documenting research. Ensured the effective management of lab activities and academic administrative tasks.Consumer Acceptability and Availability to Purchase Microalgae-Based Foods
University of Brawijaya · 2025 — 2025Performed follow-up research where respondents sampled snacks infused with microalgae. The study aimed to determine their willingness to buy these products after tasting.Consumer Preferences for New Gluten-Free Microalgae-Based Foods through Multisensory Experience (Organoleptic Approach, MSEM, GSEM, and Discrete Choice)
University of Brawijaya · 2024 — 2025Investigated consumer acceptance and choice behaviors regarding gluten-free microalgae-based foods through multisensory evaluations and advanced econometric models.Risk Mitigation for Rice Commodities in Rural Agriculture
University of Brawijaya · 2025 — PresentIdentified cultivation issues affecting rice commodities in rural areas. Analyzed stakeholder data to create applicable strategies for farmers and stakeholders. Provided strategic guidance to extension coordinators regarding developed strategies.Consumer Segmentation and Behavioral Influences on Willingness to Try Microalgae-Based Food: Eco-Geodemographic and Lifestyle-Based Cluster Analysis
University of Brawijaya · 2023 — 2024Conducted market segmentation research utilizing a clustering approach by examining eco-geodemographic factors and consumer lifestyles. Analyzed segments to understand the behavioral characteristics influencing the willingness to attempt microalgae-based foods, focusing on healthy and sustainable food.Research Assistant
null · 2023 — PresentEngaged in research regarding consumer willingness to purchase microalgae-based foods. Contributed to sustainable food system innovation projects and food literacy initiatives. Managed data collection efforts, literature reviews, and prepared reports for publication. Tasked with compiling financial accountability reports.Reclamation and Revegetation Planning for Former Sand Mine Land
University of Brawijaya · 2023 — 2023Led a research initiative aimed at devising reclamation plans for ex-mining sites and recovering deforested areas in mountainous regions. Conducted land use mapping and feasibility assessments for planned agricultural activities.Consumer Behavior towards Crowding in Restaurants
University of Brawijaya · 2022 — 2023Examined how consumer behaviors are affected by high levels of crowding in restaurants. Introduced crowding theory within consumer psychology to evaluate purchasing intentions despite crowded conditions.
Skills & Expertise
Education
- Bachelor of AgribusinessUniversity of Brawijaya
- Master of Agribusiness (Fast-Track Program)University of Brawijaya
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