Grace R.

Oversaw Trade Marketing operations in Visayas and Mindanao by collaborating with Regional Sales Managers to adapt national brand strategies into localized marketing programs. Drove the regionalization of promotions and merchandising operations to enhance the efficiency of national initiatives. Formulated and executed processes for managing Third-Party Agencies, including their selection and deployment. Provided Trade Marketing support to Sales and Marketing, ensuring the effective translation of brand plans into trade activities. Established processes and structures for the Trade Marketing function within the Personal Healthcare Division in conjunction with Sales and Marketing. Designed trade programs reflective of channel trends, market opportunities, and customer needs. Administered trade marketing budgets while offering implementation guidelines and communications for Field Sales. Progressed through various roles encompassing Customer Development, merchandising, promotions, key account management, and distributor management, in addition to managing Third-Party Agencies responsible for execution. Developed requirements for promotional and merchandising programs and oversaw promotional expense budgets.

Led initiatives across trade marketing, sales operations, and customer development. Coordinated promotional activities and managed channel distribution effectively, ensuring alignment with corporate strategies.

Facilitated the execution of trade marketing strategies by collaborating with sales and marketing teams. Handled merchandising and promotions within various key accounts, while managing relationships with distributors.