Hazel O.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Hazel O. is an experienced digital marketing specialist and social media manager based in Davao City, Philippines, with a Bachelor of Science in Computer Science from Interface Computer College. Hazel has contributed to e-commerce, health and wellness, coaching, and customer service industries through roles at Charming Chic Boutique, Holistic Health Noosa, Lauren Harkness, Carina Hatton, The Outsourced Doers, and Teleperformance Philippines. Her expertise includes email automation, social media management, Shopify and Kartra administration, and graphic design, demonstrated by managing social platforms with substantial followings, updating product listings, constructing lead nurture sequences, and migrating websites and leads across platforms. Hazel’s history includes hands-on responsibility for customer inquiries, community management, and process improvement in call center environments.
Experience
Social Media Management/Shopify Admin
Charming Chic Boutique · 2024 — 2025Oversee social media operations on the Facebook page, draft and publish blog posts on the Shopify website, create and schedule email newsletters, design promotional banners for the website, and update product listings by editing and removing sold-out items.Digital Marketing Specialist/ GHL
Holistic Health Noosa · 2023 — 2024Rebuilt the website using GoHighLevel (GHL) to replicate the previous site, designed graphics for social media and promotional materials, built and automated an email nurture sequence, set up calendar booking functionality, and addressed customer inquiries on social media platforms, primarily Instagram.Digital Marketing Specialist/ Kartra Admin
Lauren Harkness · 2022 — 2023Managed lead migration from Mailchimp to Kartra, developed a naming policy for organizing assets within Kartra, created headers for emails and newsletters, designed landing pages, email graphics, and logos, configured products and sales funnels, established a membership portal with email sequences, integrated Zapier into Kartra, and edited videos for the membership portal.Sales By Chat/ SMM/Community Manager
Carina Hatton · 2022 — 2022Implemented the Sell By Chat strategy utilizing Grouptrack, created a content calendar and executed social media communication campaigns, provided engaging content across different formats for social media accounts, responded promptly to customer inquiries, managed three Facebook group communities, designed weekly social media templates, and handled two Facebook pages, one with a following of 100k.Digital Marketing Virtual Assistant
The Outsourced Doers · 2021 — 2022Connected Zapier to facilitate integration between Kartra and Mailchimp, established a 30-day email sequence, migrated leads from MailerLite to Kartra by organizing them into lists and applying tags, created funnels and landing pages for digital marketing campaigns with Click Funnels and Kartra, incorporated Calendly and Acuity for calendar management, developed a membership portal in Kartra, produced digital collateral including images for social media, PDFs, worksheets, and online course imagery, and undertook social media management tasks, including migrating a website from Webflow to Kartra.Chat Support Mobility/Customer Service Representative/ Resource Staff (Back office Support)
Teleperformance Philippines · 2015 — 2019Provided chat support for a major American telecommunication company, assisting customers with changes to post-paid plans, billing inquiries, and technical issues. Helped customers with hotel, flight, and car reservation modifications and cancellations, analyzed service incident data, conducted audits of emails, voice clips, and customer surveys, identified performance gaps, and supplied feedback to the Quality Manager and Director. Facilitated mock calls with new hires to assess their readiness and led group coaching sessions targeting service quality improvements, as well as creating detailed reports on audits and KPIs.
Skills & Expertise
Education
- Bachelor of Science in Computer ScienceINTERFACE COMPUTER COLLEGE · 2005 — 2009
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