Icy B. is currently pursuing a Bachelor's degree in Business Management with a major in Marketing Management at PHINMA Araullo University. With a robust foundation in marketing strategy and business planning, Icy is passionate about driving business growth through market research and strategic digital marketing solutions. She has honed her skills in digital marketing strategy and customer relationship management (CRM), evidenced by her completion of a Digital Marketing Certification with HubSpot. In addition to her academic pursuits, Icy has participated in hands-on experiences like the Celakas Leadership Summit and a work immersion focusing on hospitality and tourism, where she applied her expertise in tasks such as hotel housekeeping and kitchen operations. Her ability to manage social media platforms across different channels like Facebook, TikTok, and Instagram further supplements her skill set in social media management and communication. Recognized as a Dean’s Lister and for outstanding performances in her studies, Icy combines a commitment to learning with practical experience to contribute effectively to any marketing team.
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