Igor C.

Managed international sales and marketing of acrylic emulsions for the Paint Industry across Russia, CIS, Eastern Europe, and Asia within a B2B setting. Developed and executed sales strategies to enter new markets, introduced products through both distribution channels and direct sales, and built relationships with potential clients to match offerings to their requirements. Coordinated marketing activities tailored to different application groups and customer segments. Oversaw the creation and introduction of regional market strategies, adjusted the company’s product range based on market analysis and existing additive options, and delivered presentations, proposals, and product demonstrations. Regularly reported on sales activities and KPIs while representing the company at conferences, seminars, and exhibitions. Managed logistics and financial processes to maintain steady product availability in the market.

Oversaw international sales and design of polyurethane foam systems as private label products in B2B environments spanning Russia, CIS, and multiple Eastern European countries. Delivered sales plans aligned with pricing, product variations, and market share objectives. Created and implemented marketing strategies, maintained accurate account records, and formulated product development initiatives with the R&D team based on market and end-user needs. Coordinated the design process for product labels, lithography, and packaging in collaboration with agencies in Switzerland. Managed advertising, SEO, internet marketing, and promotional initiatives while monitoring competitor activity. Participated in exhibitions and events, directing the implementation of exhibition strategies.

Formulated and executed regional strategies and terms of sale for existing clients, maintained engagement with retail chains, and managed regional P&L and brand-specific business processes. Participated in administrative purchasing and tenders for regional hospitals, ensured quality in medical detailing, attended medical conferences, and developed relationships with key opinion leaders in the medical field. Managed regional and trade marketing activities within budget, and provided sales and product training to distributors.

Administered a distributor network across the Volga-Vyatka region, expanded client numbers, and managed sales plan targets and debt control. Facilitated business development through cooperation with retail chains, coordinated participation in administrative purchases and tenders, and directed medical detailing activities as part of the marketing strategy.