Inah T.

Supported efforts to acquire global publishers through outbound outreach and discovery calls across various international markets. Assessed publisher inventory, traffic quality, and monetization potential based on performance data and internal benchmarks. Offered data-informed recommendations regarding monetization strategies and programmatic best practices. Contributed to pipeline development by qualifying opportunities and identifying high-potential publisher profiles. Collaborated with internal teams to align onboarding and monetization methods with business priorities.

Oversaw cross-functional Compliance, Training, and Operations functions, ensuring alignment on performance targets, policy risk management, and revenue protection priorities. Managed operational performance across critical business areas, utilizing KPI trends and risk signals to guide decisions and maintain platform compliance. Collaborated with senior leadership to define strategic priorities and resource allocation, as well as performance benchmarks. Coordinated with Product teams to design and implement scalable operational workflows, providing data-driven insights to support automation initiatives and enhance efficiency. Conducted performance reviews across teams, tracking progress, identifying gaps, and fostering accountability to ensure delivery. Maintained strong platform compliance standards, supporting the company’s Google Certified Publishing Partner (GCPP) status.

Initiated data-driven projects aimed at enhancing operational efficiency, scalability, and revenue performance within the ad optimization function. Developed and managed KPI frameworks and dashboards related to publisher onboarding, lifecycle performance, optimization results, and policy risk indicators. Transformed complex, multi-source data into actionable insights for senior leadership to assist with prioritization and strategic decisions. Tracked key business metrics such as revenue, fill rate, and compliance risk, proactively identifying gaps and opportunities for optimization. Worked collaboratively with AdOps, Compliance, Product, and Sales teams to implement initiatives that aligned with performance and operational objectives. Served as a subject-matter expert for publisher-facing teams, delivering benchmarks and insights that bolstered client trust and decision-making. Evaluated industry and platform changes to assess their operational and revenue impact on the internal strategy.

Managed and guided a global team of Ad Operations specialists focused on campaign execution, optimization, and performance delivery for a portfolio of publishers. Oversaw monetization performance for managed accounts, enhancing fill rate, eCPM, and yield through data-driven optimization strategies. Developed and implemented A/B testing initiatives across various demand sources and ad formats to drive revenue enhancements. Created profit attribution and performance reporting frameworks to identify high-impact placements and optimization opportunities.

Managed a portfolio of publishers, responsible for the implementation, optimization strategy, and ongoing monetization performance. Executed and optimized programmatic ad campaigns utilizing Google Ad Manager, AdSense, and several demand partners. Analyzed metrics such as delivery, revenue, fill rate, and CPM to guide optimization strategies. Conducted A/B tests across AdSense and programmatic partners, evaluating impacts and sharing insights with publishers. Facilitated technical onboarding for new publishers, ensuring data accuracy, KPI alignment, and policy compliance. Performed root cause analysis on delivery and performance issues to address gaps.

Delivered operational and technical support to AdX-only publishers. Investigated ad serving performance issues and compliance risks. Reviewed domains for adherence to Google Publisher Policies, flagging any violations. Assisted with compliance processes to ensure the integrity of the platform and maintain publisher trust.

Aided Ad Operations projects by tracking revenue and impression data across various ad networks. Reviewed monthly revenue reports to ensure accuracy and supported reporting validation efforts. Collaborated with the Finance team on publisher invoicing and operational data checks.

Provided assistance to customers regarding account-related issues and inquiries. Served as a subject matter expert by managing escalated calls and providing technical support to the team. Contributed to team efficiency by sharing expertise and supporting the training and onboarding of new team members.

Delivered exceptional customer service by addressing inquiries and troubleshooting technical issues related to cable, internet, and telephone services. Assisted in onboarding new team members by sharing knowledge and best practices. Worked collaboratively with team leads to enhance overall performance and achieve key performance indicators.