Jeffrey G.
Senior Channel Sales Manager
Open to offersNew to PlatformAbout
Jeffrey G. is a highly accomplished Channel Sales Manager with over 10 years of experience in developing and executing channel sales strategies, particularly within the CDW landscape. He has a significant track record in driving revenue growth and expanding market presence across diverse sectors, including Small Business, Midmarket, Corporate, Enterprise, and Government. At MarketStar, Jeffrey has successfully managed the AMD/HPI partnership with CDW, enhancing brand expansion and market share across various segments. His expertise lies in building strong relationships with CDW sellers, leaders, and internal vendor teams, providing them with comprehensive product training and strategic sales support. Known for his analytical approach, Jeffrey effectively monitors market trends and competitor activities to adapt sales strategies that enhance revenue visibility and forecasting. His background as a Sales Coach & Trainer for CDW has equipped him with a deep understanding of CRM platforms and Microsoft Office Suite, reinforcing his customer-focused approach in delivering value-added solutions.
Experience
Channel Alliance Manager
MarketStar — HPI / AMD Alliance · 2025 — PresentResponsible for the development and execution of channel sales strategies for the AMD/HPI partnership at CDW, which includes driving revenue growth and achieving sales targets through effective program execution and relationship building across all CDW segments. Maintains strong relationships with CDW sellers and leaders to provide product training and strategic guidance. Oversees Project Ascend, a national partner program aimed at brand expansion and seller activation. Leads a national field team of 17, working with CDW and internal vendor sales teams to uncover new business opportunities. Tracks market trends and competitor activities to adapt channel strategies as needed. Ensures CRM discipline is upheld for accurate forecasting and revenue visibility.Business Development Manager, CDW Corporate & Majors
MarketStar — Advanced Micro Devices (AMD) · 2023 — 2025Managed AMD’s channel sales strategy within CDW’s Corporate and Major Accounts organization. Developed joint business plans that yielded significant Year-over-Year revenue growth. Fostered strong relationships with various CDW stakeholders, which translated into increased pipeline and revenue. Worked closely with internal sales teams to identify and structure new business opportunities, delivering tailored solutions to meet end user needs. Implemented product training programs to boost CDW representatives' confidence and expedite deal velocity.National Channel Manager
Xerox · 2022 — PresentExecuted channel sales strategies across the Federal, SLED, and Higher Education segments at CDWG, supporting over 450 CDW sellers. Revitalized three underperforming channel territories by reestablishing relationships and introducing new account management practices, achieving significant quota attainment. Spearheaded brand expansion initiatives within public sector channels and collaborated with CDW leadership to enhance pursuit strategies.SLED Territory Manager
Check Point Software Technologies · 2021 — 2022Developed and maintained relationships with CDW and reseller partners across Illinois SLED accounts, creating channel sales strategies to foster pipeline growth with partners such as SHI, Paragon Micro, and ITSavvy. Worked with CDW sellers to identify new business opportunities and provide cybersecurity solutions for state, local, and higher education end users.Senior Account Manager
Wolters Kluwer · 2019 — 2021Oversaw a portfolio worth $35M in recurring revenue by selling VitalLaw, a complex SaaS legal research platform, to law firms. Focused on winning new accounts and expanding existing ones through a consultative selling approach. Analyzed competitive activity and customer feedback to refine messaging and enhance client retention.Sales Coach & Trainer
CDW · 2014 — 2019Acquired in-depth experience within CDW’s sales organization by coaching and developing over 50 new hires monthly in areas such as solution selling, pipeline management, and account strategy. Established strong networks with CDW sellers and leaders across various segments, building enduring relationships that contributed to ongoing channel sales success. Developed best practices for customer-focused and consultative selling.
Skills & Expertise
Education
- Bachelor of Arts — Management & CommunicationConcordia University, Kenosha, WI
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