Jeronimo L.
Junior Digital Marketing Specialist
Open to offersNew to PlatformAbout
Jerónimo L. is an International Business student at the University of Medellin specializing in digital marketing and data analysis. In his role as Trafficker Digital Junior at ASTRA DATA IA S.A.S, based in Medellín, he manages advertising campaigns on Meta Ads (Facebook and Instagram), overseeing setup, launch, monitoring, and ongoing optimization to maximize ROI. He applies campaign management and A/B testing techniques, interpreting key metrics such as CTR, CPC, and CPA using Meta Business Suite for data-driven improvements. Jerónimo L. works closely with marketing and design teams to ensure campaigns align with broader strategic and brand objectives within the digital marketing sector.
Experience
Trafficker Digital Junior
ASTRA DATA IA S.A.S · 2022 — PresentManaged the setup, launch, and monitoring of campaigns on Meta Ads (Facebook and Instagram), adjusting various parameters such as audience, budget, and targeting. Conducted analysis of campaign performance to implement continuous optimizations aimed at maximizing ROI and achieving objectives. Interpreted key metrics (CTR, CPC, CPA) utilizing tools like Meta Business Suite for data-driven decision making. Executed A/B testing on multiple ad components (images, copy, CTA) to identify optimal combinations. Collaborated with marketing and design teams to ensure advertisements were consistent with the overall strategy and brand goals.
Skills & Expertise
Education
- High SchoolLiceo Francisco Restrepo Molino · 2015 — 2022
- International BusinessUniversity of Medellin · 2017 — 2020
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