Jessika M.
Senior Communications and International Development Specialist
Open to offersNew to PlatformAbout
Jessika M. is a seasoned professional specializing in communications and international development with over 8 years of experience in stakeholder engagement and capacity building. Having worked extensively with multicultural teams and international partners, she has developed educational initiatives surrounding Global Citizenship and the Sustainable Development Goals (SDGs), and effectively translated complex information into accessible resources for diverse audiences. As a former Marketing and Communications Manager at Pontificia Universidad Católica del Ecuador, Jessika coordinated academic events and significantly boosted online engagement. At Plastilimpio & Textiquim, she was instrumental in launching the environmentally focused initiative Tu Guardián Verde. Her role at VASE ICYE Ecuador saw her establishing partnerships that expanded global volunteering opportunities across the nation. Fluent in English and a native Spanish speaker, Jessika combines her language skills with expertise in digital marketing, underpinned by certifications in areas such as Meta and SEO.
Experience
Marketing and Communications Manager
Pontificia Universidad Católica del Ecuador | PUCE Virtual · 2025 — 2026Coordinated cross-functional initiatives with Academic, Communications, Student Recruitment, and Multimedia teams to ensure alignment on institutional priorities. Planned and managed over 35 academic events, webinars, workshops, fairs, and educational outreach activities, overseeing stakeholder communications and logistics. Developed clear and accessible educational content and communication materials for diverse audiences. Analyzed program-level performance and conversion data to identify gaps and support decision-making. Fostered relationships with educational institutions for outreach and capacity-building activities. Contributed to institutional communications across digital platforms, leading to a significant increase in LinkedIn followers.Marketing Coordinator
Plastilimpio & Textiquim · 2025 — 2025Oversaw the development and launch of Tu Guardián Verde, focusing on environmentally responsible cleaning products. Facilitated communication and marketing initiatives across B2B and B2C channels by coordinating internal teams and external partners. Established a partnership with Tipti to enhance access to sustainable products via a new digital platform.International Volunteering & Communications Coordinator | Outgoing Programs
VASE ICYE Ecuador · 2022 — 2025Forged partnerships with 27 educational institutions in Ecuador to provide access to international volunteering and Global Citizenship opportunities. Developed and conducted workshops on Global Citizenship and the Sustainable Development Goals (SDGs) for over 5,000 young individuals. Organized bilingual intercultural training seminars for more than 50 participants per cohort to prepare volunteers for international projects. Delivered capacity-building workshops on digital communication for ICYE teams across Latin America and the United States. Managed communication among volunteers, families, and partner organizations during the international exchange process. Created educational resources and communication materials to enhance understanding of international volunteering and SDG-related topics. Led the outreach strategy, significantly increasing program applications.Digital Marketing and Communications Coordinator
PT Planet Tours · 2017 — 2021Established the Marketing and Communications department from the ground up, leading a team of four and formulating strategies to enhance brand visibility in Europe, Asia, and Africa. Directed the digital marketing ecosystem, which included SEO, Meta Ads, email marketing, and website content management. Developed and coordinated events and stakeholder engagement initiatives to improve customer retention and engagement. Managed budgets and campaign performance reporting, using data analysis to provide strategic recommendations and reduce costs without affecting performance.
Skills & Expertise
Education
- BSc. Public Relations and Organizational CommunicationsUniversidad Tecnologica Equinoccial · 2012 — 2016
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