Jhalak V.
Mid-Level Marketplace Manager
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About
Jhalak V. is a seasoned professional in the e-commerce industry, currently serving as the Head of Marketplaces at No Fluff. There, she undertakes global brand management on Amazon, holding full P&L responsibilities and acting as the primary client contact. Jhalak is instrumental in spearheading e-commerce expansions, managing a five-member marketplace team, and collaborating across departments to drive brand growth strategies. Previously, at Ignitabull, she managed Amazon Ads accounts for multiple brands, optimizing their campaigns for maximum ROI and mentoring a team of account specialists. Her role as an Amazon Account Manager involved utilizing comprehensive skills in product research and intensive keyword analysis. Earlier, Jhalak honed her skills at Unybrands as an Amazon Ads Growth Analyst, providing strategic recommendations and mentoring the PPC team. Her educational background includes a Master of Arts in French from Savitribai Phule Pune University, coupled with certifications like the Amazon DSP Campaigns Certification. Fluent in French, English, and Hindi, she carries a diverse skill set that includes extensive experience with tools like Helium10, Sellerboard, and Pacvue.
Experience
Head of Marketplaces
No Fluff · 2024 — PresentOversee brand management for global accounts on Amazon, acting as the principal client liaison with full P&L accountability. Direct marketplace expansion initiatives in e-commerce and quick commerce, focusing on strategic entry into new regions and platforms. Establish and manage a marketplace team, collaborating across Creative, Operations, and Performance Marketing to foster cohesive brand growth. Spearhead business development efforts through lead generation and client onboarding processes.Amazon Account Manager
Ignitabull · 2023 — 2024Manage Amazon Ads for several small to medium-scale brands, conducting product research on the Amazon marketplace and analyzing BSRs along with competitive pricing. Perform keyword research to optimize campaigns for better performance. Supervise a team of account specialists, providing training and monitoring their performance metrics. Create detailed SOPs that outline best practices and workflow processes for campaign consistency and efficiency.Amazon Ads Growth Analyst
Unybrands · 2022 — 2022Deliver strategic insights to inform product selection, pricing, and promotional strategies based on PPC performance data. Act as a mentor within the Amazon PPC team, offering coaching and feedback to enhance campaign management capabilities and performance.Amazon Advertising Advisor
Perpetua · 2021 — 2022Serve as an Amazon Ads consultant, assisting clients in leveraging Sellics software effectively. Provide best practice guidance to help achieve their advertising goals through automation. Work closely with Sales to onboard and support clients, including agencies and individual Amazon sellers.Account Specialist – French
Amazon · 2019 — 2021Function as a Key Account Manager for over 50 accounts, managing Sponsored Ads campaigns to meet advertising goals with tailored ad targeting and bidding strategies. Lead the onboarding process for advertisers using the Sponsored Brands ad format in the France region. Ensure compliance with SLAs as Workflow Manager for a team of 10+ members, along with translating business documents and communications from English to French.
Skills & Expertise
Education
- Master of Arts in FrenchSavitribai Phule Pune University · 2017 — 2019
- Bachelor of CommerceDAVV University Indore · 2013 — 2016
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