Khushi C.
Mid-Level Social Media Manager
Open to offersNew to PlatformAbout
Khushi C. is a dedicated Social Media Manager with over three years of experience across various industries, including healthcare, sports, events, and creative studios. She consistently delivers strategic, full-funnel social media solutions aimed at increasing brand visibility and engagement. At Meraak Studios, she developed a comprehensive multi-platform content strategy that boosted content output by 40% within two months. Khushi's tenure at House of Tooth saw her nurturing a local dental practice's online presence, where she effectively used educational content to elevate the clinic's authority and managed influencer partnerships to enhance patient acquisition. As a founder of The Social Situation, she brings her expertise in content calendar management, paid social advertising, and analytics reporting to a boutique agency setting. Her toolkit includes Meta Ads Manager, Google Analytics (GA4), and various content creation platforms, showcasing her technical proficiency and commitment to data-driven social media strategies.
Experience
Social Media Manager
Meraak Studios · 2026 — 2026Developed a multi-platform content strategy for Instagram, Facebook, and LinkedIn, enhancing content output frequency by 40% in 60 days. Conducted competitive analysis of over 8 industry rivals, refining brand voice and increasing profile reach. Created a content calendar and workflow using Canva and Meta Business Suite, decreasing turnaround time for posts by 35% to achieve a consistent output of 5 posts per week. Executed brand awareness campaigns that improved follower count and engagement rates.Social Media Manager
House of Tooth (Dr. Kshama Chandan) · 2024 — 2025Oversaw the management of Instagram, Facebook, and Google Business accounts for a dental practice, producing over 20 posts monthly while maintaining a consistent brand voice throughout a 21-month period. Developed an organic Instagram growth strategy featuring educational content aimed at health-conscious individuals, positioning the clinic as a local authority. Coordinated and managed micro-influencer partnerships to drive new patient inquiries. Maintained an average response time of under 2 hours for direct messages and comments, fostering community trust. Identified a Reels-first content strategy ahead of competitors, resulting in significant organic reach growth within three months.Social Media Manager (Contract)
IFSC Bhopal · 2023 — 2023Formulated and executed a comprehensive social media strategy for a national sports federation, creating an active presence on multiple platforms from a near-zero baseline in two months. Managed paid Meta advertising campaigns to generate qualified leads while enhancing cost-per-click efficiency. Utilized platform-specific analytics for optimizing posting schedules and maximizing content impressions.Social Media Manager (Contract)
WSC Events · 2023 — 2023Created trending Reels and short-form videos for weddings and events, optimizing content for platform algorithms to boost organic reach. Managed overall brand presence on Instagram and Facebook for an event management company, ensuring a cohesive aesthetic and voice. Edited high-energy Reels using VN and Veed, integrating popular audio and visuals to enhance engagement. Monitored key performance indicators such as reach and engagement using Meta Insights, making real-time adjustments to improve content performance throughout event cycles.
Skills & Expertise
Education
- Bachelor of Science — Bachelor of Computer Applications (BCA)LN College of Commerce and Science, Mumbai · — — 2026
- HSC (Higher Secondary Certificate)Malini Kishor Sanghvi College of Commerce and Economics, Mumbai · — — 2023
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