Lyka L.
Junior Marketing Data Analyst
Open to offersNew to PlatformAbout
Lyka Y. is an experienced Marketing Data Analyst with a background spanning the media, food and beverage, and retail sectors. At Hammerulo Data Corporation/Stripe Theory, Lyka conducted in-depth market research and industry analysis to support strategic planning, leveraging competitor benchmarking to identify social media trends in engagement and content performance. As a Media Associate at JG Summit Holdings Inc/Universal Robina Corporation, Lyka led media coordination, supervised assistants, collaborated with brand and agency partners, and managed media budgets and documentation across traditional and digital campaigns. Prior experience includes retail business management and payroll processing at Coca-Cola, involving inventory management, payroll administration, and community engagement. Lyka is proficient in SAP, Microsoft Office, Tableau, AHREFS, and other digital analytics tools, supporting data-driven business decisions.
Experience
Marketing Data Analyst
Hammerulo Data Corporation/ Stripe Theory · 2022 — 2023Conducted market research and performed industry analysis to aid in strategic planning and decision-making for the business. Engaged in competitor benchmarking across major social media platforms, analyzing trends related to engagement, content performance, and brand positioning. Managed online reputation and community engagement by responding to inquiries and overseeing feedback to improve brand presence.Media Associate
JG Summit Holdings Inc/Universal Robina Corporation · 2017 — 2021Acted as the primary liaison for media coordination among internal teams and external partners. Oversaw and assigned tasks to media assistants while collaborating with Brand Marketing and agency partners to synchronize media strategies. Produced reports on media expenditure for monitoring and analysis. Supported the execution of both traditional and digital media plans, keeping track of media budgets to ensure they adhered to approved allocations. Coordinated media orientations and reviewed media documents for accuracy and compliance, maintaining thorough records of media activities.Payroll Processor
Coca-Cola · 2016 — 2017Collected and reviewed employee timesheets to facilitate accurate payroll processing. Addressed payroll discrepancies by liaising with appropriate departments and maintained current employee records in accordance with company policies. Assisted with the preparation of company checks designated for payments to external vendors and service providers.
Skills & Expertise
Education
- Bachelor of Science in Business Administration Major in Financial ManagementSACRED HEART COLLEGE · 2017 — 2021
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