Ma N.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Ma. Nikka N. is an accomplished Digital Marketing Specialist based in Mandaluyong City with extensive experience in SEO and digital marketing. She holds a Bachelor of Information Systems from Catanduanes State University and has a comprehensive skill set that includes proficiency in developing and managing websites using WordPress, HTML, and JavaScript. As a proactive professional, she has worked with various US clients such as Crown BioScience and Dan Gordon Enterprise, implementing and maintaining analytics tools like GA4 and Google Tag Manager to establish accurate tracking and reporting. Her expertise extends to designing and optimizing digital marketing campaigns through platforms like Shopify, Looker Studio, and Google Ads. At Kurum Group of Companies, she improved social media strategies and user engagement through innovative landing pages and SEO enhancements. Her freelance work and full-time roles have honed her ability to optimize website load speeds and improve user experience, reinforcing her position as a key player in driving organic growth and improving search rankings.
Experience
Digital Marketing Specialist
First Power Solar Inc · 2025 — 2024Managed and optimized a WordPress/HTML website, enhancing load speed and user experience while ensuring regular content updates. Planned and executed Meta Ads campaigns, which included audience targeting, A/B testing, reporting, and budget allocation. Developed proposals, landing pages, marketing materials, and social graphics that were consistent with brand identity. Compiled analytics reports to assist management in making informed decisions regarding performance, cost efficiency, and content strategy. Implemented SEO improvements to enhance visibility and drive organic traffic.SEO Specialist
12 Stars International Gaming Solutions LimitedCreated and optimized websites and landing pages using HTML and WordPress, emphasizing on-page and technical SEO. Managed SEO setup, keyword optimization, and performance tracking while producing SEO-driven blog content to support digital advertising campaigns aimed at improving traffic, rankings, and conversions.Digital Marketing Specialist
Kurum Group of CompaniesOversaw social media content and scheduling while analyzing performance across various platforms. Designed and optimized landing pages for marketing campaigns, focusing on enhancing conversions and user engagement. Implemented SEO strategies that improved keyword rankings and organic visibility. Integrated Zoho for system automation, planning, launching, and optimizing Google and Meta Ads campaigns with emphasis on audience targeting and creative testing. Managed campaign budgets to ensure cost-effective spend allocation and maximize ROI through data-driven optimization. Maintained the company website, ensuring that content was current, performance was optimal, and objectives aligned with marketing goals.App Specialist
Mad Gaming DeveloperEngaged in Android app development with an emphasis on performance, offline handling, and responsive Material UI. Experienced in REST/JSON API integration, including authentication, error handling, and debugging. Demonstrated skills in quality assurance, crash analytics, and ongoing optimization. Possessed a strong background in growth and advertising analytics, utilizing the Meta SDK (App Events), Conversions API, and Meta Pixel for tracking conversions and analyzing ad performance. Managed projects across Brazil, India, Philippines, and Bangladesh, focusing on localization, device diversity, and network conditions.Digital Marketing Specialist
Dan Gordon EnterpriseDeployed GA4 and Tag Manager, processed the configuration of custom events along with conversion tracking, and validated data layers and tagging to effectively support campaign measurement.Digital Marketing Specialist
Crown BioScienceImplemented and maintained Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager, constructed Looker Studio dashboards, and audited events and conversions for accurate tracking.
Skills & Expertise
Education
- Bachelor Information SystemCATANDUANES STATE UNIVERSITY · 2013 — 2017
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