Maria B.
Senior Marketing & Business Development Manager
Open to offersNew to PlatformAbout
Maria B., a seasoned Marketing & Business Development Manager, boasts over 12 years of experience in driving brand growth and strategic marketing across diverse industries, including insurance, mortgage, real estate, healthcare, professional services, and entertainment. Her expertise spans the international markets of the United States and Australia, where she leverages her proficiency in HubSpot and other AI-powered marketing tools to deliver integrated marketing strategies that enhance brand visibility and customer engagement. Maria skillfully manages concurrent client portfolios and collaborates cross-functionally to translate business goals into actionable growth marketing strategies. Her ability to build and sustain executive-level client relationships underlines her adeptness in marketing leadership while maintaining operational discipline. Additionally, Maria's educational background in Human Resource Management and Accountancy complements her practical experience, setting a solid foundation for creating sustainable revenue growth through customized marketing initiatives.
Experience
Brand & Marketing Consultant
Project-Based Clients (Healthcare & Entertainment) · 2024 — 2025Serve as a marketing partner to an Australian podiatry practice owner, leading initiatives in brand positioning, content strategy, and social media management to improve patient engagement. Collaborate with a professional musician to establish brand identity and develop content marketing strategies, creating promotional assets to enhance audience engagement.Brand & Marketing Manager — Insurance, Mortgage & Real Estate Services
null · 2024 — PresentManage the marketing strategy and brand positioning for three regulated service lines—insurance, mortgage, and real estate—collaborating with business owners to align growth targets with integrated campaign plans. Oversee social media, content, and lead-generation campaigns, ensuring alignment with sales priorities to facilitate customer acquisition.Brand & Marketing Manager
AdvancedPUP · 2024 — PresentLead brand strategy and digital marketing initiatives, planning and executing content and social media campaigns to boost customer relationships and market visibility. Collaborate with leadership to align brand development with business growth objectives.Marketing Manager
Naturallyfed Apparel (Luxurious Accessories) · 2024 — PresentOversee social media and content marketing strategy across digital platforms for a rising apparel brand, enhancing customer engagement and brand awareness through effective content execution. Manage the brand's digital presence to support business growth aligned with strategic marketing initiatives.Operations & Administrative Coordinator
Bibs Corporation · 2014 — 2024Managed daily business operations, administration, and customer service throughout a ten-year tenure. Led marketing strategy initiatives alongside core operations, enhancing cross-functional communication and process improvements to strengthen organizational efficiency.Marketing & Business Development Manager
null · 2023 — PresentLead marketing and business development as an embedded fractional executive for various organizations based in the US and Australia, working across sectors such as insurance, mortgage, real estate, apparel, healthcare, and entertainment. Oversee the complete marketing function, including strategy, brand positioning, content, digital campaigns, and operations, while fostering strong executive-level client relationships.Administrative Officer & Marketing Manager
ACTO · 2023 — PresentDirect marketing efforts in coordination with business operations, focusing on content creation and multi-channel client communications to enhance client relationships. Manage cross-functional project execution and operational workflows to promote efficiency within the organization.
Skills & Expertise
Education
- Master's Degree, Human Resource Management / Personnel AdministrationNegros Oriental State University
- Bachelor of Science in AccountancyFoundation University
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