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Muhammad W. — Senior Amazon Brand Manager from Pakistan

Muhammad W.

Senior Amazon Brand Manager

Pakistan 6+ years
Open to offersNew to Platform
Languages
English
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About

Waqas A. is a seasoned Amazon Brand Manager with over five years of experience, specializing in building and scaling brands on the Amazon USA marketplace. With a portfolio of launching over 50 products and managing monthly sales exceeding $1 million, he has successfully scaled brands to seven figures. His expertise covers the entire brand lifecycle, including product research and validation, PPC and advertising, listing and content optimization, inventory forecasting, and comprehensive account management. Working across several international marketplaces, Waqas has consistently focused on profitability and sustainable growth by reducing ACOS, protecting margins, and effectively managing brand health. His notable projects include scaling a private label brand to $80k in monthly revenue with a 23% profit margin and contributing an 8% increase in profit margin for another portfolio by optimizing PPC and growth strategies. His core competencies lie in developing growth strategies, managing advertising campaigns, and leading SEO and keyword research to enhance organic visibility.

Experience

  • Amazon Brand Manager — Growth & PPC Strategy

    Omnisec Solutions · 2026 — 2026
    Managed full-funnel brand strategy and growth initiatives for clients in the Amazon agency. Developed market segmentation frameworks to identify buyer groups, conducted gap analysis across categories, and benchmarked competitor advertising strategies. Optimized PPC campaigns through restructuring and refined targeting, supported bidding strategy to protect rankings, and delivered SKU-level profitability analysis.
  • Amazon Brand Manager — PPC & Advertising

    Xyzies USA · 2024 — 2026
    Oversaw brand and advertising management in the US marketplace. Developed and optimized PPC campaign strategies utilizing Amazon Brand Analytics and Search Term Reports, evaluated advertising financial performance against profitability goals, and employed continuous optimization to reduce ACOS and improve ROI.
  • Project Coordinator — Amazon Projects

    Centric Tech Inc. · 2023 — 2025
    Coordinated operations for Amazon projects across a multi-brand portfolio. Aligned timelines and deliverables while facilitating PPC, listing optimization, and account operations for over 100 SKUs generating significant monthly sales.
  • Amazon Brand Manager

    Lizzq Brand · 2021 — 2023
    Managed a private-label brand from product ideation to scaling. Launched new products with comprehensive launch strategies, optimized listings for better performance, and ensured account health through inventory management and forecasting.
  • Amazon Account Manager

    Vines Commerce · 2020 — 2021
    Handled end-to-end management of Amazon seller accounts. Engaged in product research, launch planning, PPC and listing optimization, and maintained overall account health to drive performance.

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