Muhammad U.
Senior Amazon Brand Manager
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Muhammad U. is a seasoned Amazon Brand Manager based in Karachi, Pakistan, with over five years of experience managing large-scale brands and catalogues with over 7,000 SKUs. He specializes in scaling brands to 8-figure revenues through precise PPC optimization, listing conversions, and catalogue strategy. During his tenure as an Amazon Growth Specialist at Aihello, he managed an automotive parts brand with a $30 million revenue, drastically reducing TACoS and maintaining consistent growth. He also transformed a supplement brand to profitability in just three months by revamping PPC strategies. As an Amazon Portfolio Manager at Consultisor, Muhammad led a team to achieve substantial growth for six Amazon brands, enhancing conversion rates through data-driven content redesigns. He also served as the Regional Head Launch and Rank at Extreme Commerce, launching over 70 brands and coaching over 200 students in Amazon strategies. His academic background includes a Bachelor in Business Administration and a Diploma in Big Data Analytics from the Institute of Business Management.
Experience
Amazon Growth Specialist
Aihello · 2024 — 2026Managed an automotive parts brand with over 7,000 SKUs generating significant annual revenue. Oversaw substantial ad spend across multiple brands, driving revenue growth in sectors including automotive, supplements, and home goods. Restructured PPC strategies for a supplement brand to achieve notable monthly profit increases, employing listing optimisation and A+ content redesign. Collaborated with the product team to implement PPC automation features that significantly reduced manual tasks.Amazon Portfolio Manager
Consultisor · 2023 — 2024Supervised a team responsible for sourcing, product research, design, and PPC to enhance private label growth and operational efficiency. Managed the entirety of operations for six Amazon brands, achieving considerable revenue growth with structured roadmaps. Conducted PPC audits and performance analysis to lower average ACOS across the portfolio. Enhanced conversion rates through A+ content redesign and image testing, resulting in improvements in click-through rates.Regional Head Launch and Rank
Extreme Commerce · 2021 — 2023Directed the launch of over 70 Amazon brands that collectively generated significant annual revenue. Achieved a high ROI success rate for brands shortly after launch. Served as a strategic consultant for brand owners on pricing strategies, variation management, keyword prioritisation, and inventory planning. Educated more than 200 students as a Diploma Track Launch and Rank Trainer, focusing on launch planning and PPC optimisation.Amazon Brand Manager
Extreme Commerce · 2020 — 2021Successfully launched three private label brands, yielding substantial cumulative revenue in their first year. Conducted research and secured a design patent for an innovative product that attained category leadership with protected intellectual property.
Skills & Expertise
Education
- Bachelor of Business AdministrationInstitute of Business Management · — — 2025
- Diploma in Big Data AnalyticsInstitute of Business Administration · — — 2023
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