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muhammad M. — Senior Social Media Manager from Nigeria

muhammad M.

Senior Social Media Manager

Nigeria 3-6 years
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About

Muhammad M. is a highly experienced Social Media Manager with over five years of expertise in enhancing brand visibility and audience engagement across digital platforms. He has managed more than ten brands both locally and internationally, achieving significant metrics such as a 5X Return on Ad Spend (ROAS) and a 70% increase in engagement growth through data-driven strategies. Muhammad excels in the full cycle of social media management, including strategy development, content creation, graphic design, paid advertising, and analytics. His technical prowess extends to platforms like Instagram, TikTok, and LinkedIn, and tools such as Adobe Photoshop, Meta Ads Manager, and Google Analytics. Currently working as a freelance and remote professional, he delivers tailored social media growth strategies for diverse industries, maintaining high standards of brand presence and audience interaction. Muhammad's work history includes roles at MakeWebEasyUSA and Editxtra Media, emphasizing strategic, trend-based content execution and community engagement that align with broader business objectives.

Experience

  • Social Media Manager & Growth Strategist

    Freelance / Independent Contractor · 2026 — Present
    Oversee social media accounts for clients across various industries, implementing customized growth strategies that correlate with individual brand goals. Formulate and execute data-driven content strategies, leading to increased organic reach and enhanced engagement. Construct and manage organized content calendars to ensure timely and quality content delivery. Create marketing graphics and edit short-form videos to strengthen brand identity. Perform regular performance analysis and provide actionable insights for content and campaign optimization.
  • Social Media Manager

    MakeWebEasyUSA · 2025 — 2026
    Directed comprehensive social media strategy and content creation for a digital company in the US, utilizing platforms like Instagram, TikTok, and LinkedIn. Produced engaging video and graphic content that was in line with brand guidelines, resulting in significant audience engagement. Enhanced content reach through trend-based storytelling and short-form video formats tailored to platform algorithms. Maintained consistent brand messaging across digital channels and collaborated with stakeholders to ensure alignment with overall marketing objectives.
  • Social Media Manager & Video Editor

    Editxtra Media · 2022 — 2024
    Managed the full spectrum of social media operations, which included content planning, graphic design, and video editing for multi-platform distribution. Developed compelling marketing materials and videos that notably increased audience engagement and brand visibility. Contributed to campaigns focused on enhancing audience interaction and follower acquisition. Supported paid advertising management and performance tracking using analytics tools to guide content strategies. Established structured content calendars to enhance publishing consistency and audience retention over an extensive period.
  • Social Media Manager

    Bintu Charmel Fabrics · 2020 — 2022
    Established the brand's social media presence from the ground up on platforms such as Instagram, TikTok, YouTube, and Facebook, achieving organic growth to over 27,000 followers. Developed and executed an audience-centric social media strategy tied to revenue and brand awareness goals. Maintained daily content publishing through well-organized content calendars, improving audience retention and interaction. Analyzed performance metrics across all platforms to continuously refine and enhance strategies. Engaged actively with the community, fostering relationships and trust through prompt responses to inquiries.

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