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Muhammad R. — Mid-Level Amazon Brand Manager from Pakistan

Muhammad R.

Mid-Level Amazon Brand Manager

Pakistan 3-6 years
Open to offersNew to Platform
Languages
UrduEnglish
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About

Muhammad R. is a proficient Amazon Brand Manager and PPC Specialist, known for managing and scaling FBA/FBM brands across diverse categories such as Pet Care, Sports & Outdoors, Home Furnishings, and Hardware. With over four years of experience, he excels in Seller Central Management, solving complex catalog issues, and optimizing Sponsored Products & Brands campaigns. His expertise includes handling Amazon Error 8541, re-branding initiatives, and keyword research & bidding. During his tenure at THEWEONE and Diego E-Commerce, Muhammad managed full-cycle brand operations, improving product visibility and conversion rates. He combines strong analytical skills with tools such as Amazon Seller Central and Helium 10 to enhance business outcomes and maintain inventory stability. Muhammad, who holds a degree in Information Technology from GC University, is committed to driving growth and efficiency in Amazon brand management.

Experience

  • Amazon Brand Manager

    THEWEONE · 2024 — 2026
    Oversaw the complete operations for eight client accounts on Amazon, spanning categories such as Pet Care, Sports & Outdoors, Home Furnishings, and Hardware/Weather Stripping. Addressed Amazon Error 8541 catalog issues and executed updates to brand attributes while ensuring retention of reviews and search visibility. Handled catalog tasks including listing creation, optimization, backend data management, and troubleshooting. Conducted re-branding and GS1-related updates of catalogs while maintaining continuity in listings. Engaged in backend keyword research to enhance organic visibility. Analyzed Business Reports to monitor sales velocity, sessions, conversion rates, and profitability. Managed inventory levels and reorder points for consistent product availability. Collaborated with teams on listing, creative, PPC, and account management efforts.

  • Amazon PPC Specialist

    First Team · 2022 — 2024
    Led a team specializing in Amazon PPC management, concentrating on campaign strategies, optimization, and scalable operations. Managed and optimized Sponsored Products and Sponsored Brands campaigns at scale, establishing effective campaign structures and targeting techniques for extensive catalogs. Set parameters for target ACoS and TACoS, optimizing bids and budgets to enhance profitability. Utilized Amazon bulk files to efficiently manage bids across multiple campaigns. Identified and eliminated underperforming keywords to decrease wasted ad spend. Monitored metrics such as ACoS, TACoS, ROAS, CTR, CVR, CPC, and sales to inform optimization strategies.

  • Amazon Brand Manager

    Diego E-Commerce · 2022 — 2024
    Managed brand operations on Amazon with a focus on listings, content, inventory, and overall account growth. Optimized product titles, bullet points, descriptions, and backend keywords for improved visibility. Oversaw updates to A+ Content to enhance conversion potential while supporting product launches and managing inventory replenishment processes. Monitored customer feedback and contributed to account-level operational support.

Skills & Expertise

Inventory ManagementE-CommerceAmazon Expert

Education

  • Bachelor of Science in Information Technology
    GC University · 2022 — 2026
  • Intermediate in Computer Science (ICS Physics)
    Govt. College, Samanabad · 2020 — 2022
  • Matriculation
    AF High School · 2018 — 2020

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