Muhammad U.
Mid-Level Amazon PPC Manager
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About
Muhammad U. is a seasoned Amazon Business Development Specialist with a track record of generating over $30M in sales in 2025, and managing an impressive $800,000 per month in ad spend. His expertise lies in Amazon PPC management, where he has honed skills in campaign creation, launch, and optimization across platforms like Signalytics AI and tools such as Helium10 and Jungle Scout. At Signalytics.ai, he has developed and refined PPC strategies across multiple ad types, including Sponsored Products, Brands, Display, and TV. Previously, at Global Amazon Brand, he coordinated brand management with a focus on metrics-driven decisions and creative alignments. His journey also includes strategic sales roles at Extreme Commerce and Pak Hy Oils, where he developed a strong grounding in budget management and sales distribution. As an Assistant Sales Manager at Shabbir Tiles & Ceramics Limited, Muhammad introduced new products and expanded the company's market presence, confirming his diverse capability in sales and marketing domains across industries.
Experience
Amazon PPC Manager
Signalytics.ai · 2024 — PresentOversee an $800,000 monthly ad spend on Amazon utilizing Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV Ad types. Develop, implement, and continuously refine PPC strategies and campaigns. Manage the setup of Signalytics AI (M19) and utilize the PPC tool for campaign optimization. Maintain client relationships through consistent communication and meetings.Amazon PPC & Brand Manager
Global Amazon Brand · 2023 — 2024Design, launch, and oversee Amazon PPC campaigns to align with business goals. Generate both summarized and detailed reports on key performance metrics, driving actionable insights. Structure and test pricing strategies, coupons, deals, and bundles while maintaining margin protection. Collaborate with the Creative team to produce SEO-optimized copy, conversion-focused images, and A+ Content. Utilize tools like Helium10, Jungle Scout, and DataDive for keyword analysis, search volume evaluation, performance metrics, and listing enhancements.Amazon PPC Manager
Extreme Commerce, Pakistan · 2021 — 2023Develop PPC campaign structures to facilitate account scaling and ensure smooth transitions to other PPC team members. Conduct audits of historical campaign performances for newly acquired brands to identify key performance drivers. Manage keyword bids and budgets to optimize ad placements and analyze competitor strategies to find improvement opportunities. Train interns and collaborate with junior PPC managers, offering guidance to enhance their PPC management abilities.Area Sales Manager
Pak Hy Oils Limited, Islamabad & Lahore, Pakistan · 2018 — 2020Cultivate relationships with architects, construction companies, and contractors active in civil and road construction, particularly for CPEC projects. Manage the distribution of HY-Grip modified bituminous waterproofing membranes in the North and Central regions. Provide sales quotes, negotiate pricing, secure terms of sale, and ensure overall customer satisfaction with products and services.Assistant Sales Manager
Shabbir Tiles & Ceramics Limited (HOH), Islamabad, Pakistan · 2016 — 2018Devise and execute a strategic business plan to broaden the company's customer base and enhance its market presence. Promote Epoxy Flooring, Polyurethane Flooring, Water Proofing, and other construction chemical solutions regionally. Identify new market opportunities and stay informed about competitors and emerging products. Engage in prospecting potential new clients to drive business growth.
Skills & Expertise
Education
- Master of Business AdministrationNational University of Modern Languages · 2012 — 2015
- Bachelor of CommerceUniversity of the Punjab · 2009 — 2011
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