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Muhammad U. — Mid-Level PPC Manager from Pakistan

Muhammad U.

Mid-Level PPC Manager

Pakistan 3-6 years
Open to offersNew to Platform
Languages
English
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About

Muhammad U., a Senior PPC Manager based in Karachi, Pakistan, has over four years of experience in scaling Amazon and e-commerce paid media for more than 30 brands across the US, UK, and EU. Specializing in the Beauty, Apparel, and Animal Supplements sectors, he currently leads a team at AiHello, managing over $1 million in monthly ad spend and generating $6 million+ in revenue, while maintaining a strong return on ad spend (ROAS) of over 5:1. Muhammad's expertise includes building automated, SOP-driven PPC systems which scale accounts consistently to 7-8 figure revenues. He applies Amazon Advertising skills such as Sponsored Products, Sponsored Brands, and Amazon DSP, along with expertise in bid optimization and dayparting. His leadership extends to developing custom SOPs, maintaining budget management, and cross-marketplace scaling, contributing to sustained growth and profitability for the brands he manages.

Experience

  • Senior PPC Manager

    AiHello Inc · 2024 — Present
    Manage comprehensive Amazon advertising strategies for over 10 e-commerce brands in multiple countries, focusing on Beauty and Animal Supplements categories. Oversee a monthly ad spend exceeding $1M, developing data-driven PPC strategies that achieve or surpass a 5:1 return on ad spend. Construct and maintain automated PPC standard operating procedures utilizing ScaleInsights and custom workflows to ensure consistency in campaign development, quality assurance, and reporting. Guide and mentor a team of 5 PPC specialists in executing campaigns and analyzing performance. Drive strategic advertising initiatives to achieve significant annual growth and improved profit margins.

  • PPC and Brand Manager

    VS Trade Solutions · 2024 — 2024
    Oversaw PPC campaigns and brand development in multiple European markets, successfully scaling a brand from €0 to €100K in monthly revenue. Achieved substantial monthly growth in PPC performance and increased profits through ongoing optimization of bids and budgets. Managed product catalog, resolved shipment issues, and enhanced image and SEO strategies to boost click-through rates. Conducted creative and listing tests to improve ad creatives and product pages for better engagement.

  • PPC Project Trainee

    Lipton Teas & Infusions · 2024 — 2024
    Directed Sponsored Products and Sponsored Brands campaigns for over 50 SKUs on Amazon.ae, focusing on keyword targeting, bid management, and campaign organization. Assisted in brand visibility efforts through in-market events that notably improved booth foot traffic.

  • eCommerce Growth Strategist

    Scale Fortune · 2023 — 2023
    Enhanced 7-figure Amazon apparel brands through detailed PPC strategies, reducing advertising cost of sales by 20-30% using BCG-based structures and retargeting funnels. Improved advertising standard operating procedures for a portfolio and executed seasonal launch plans leading to significant revenue growth during Q1.

  • Co-Founder & PPC Consultant

    Trafflux · 2022 — 2023
    Acquired and managed a diverse client base across Pakistan, the US, and Europe through platforms such as Upwork, Facebook, and Reddit. Increased client revenues significantly through effective PPC campaigns and product listing optimization strategies. Handled ad spend management and achieved improvements in conversion rates while maintaining sustainable profit margins.

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