Nayeli S.

Nayeli S. is an experienced trade marketing professional with a proven track record in the marketing industry, particularly in Guatemala. Over the years, she has excelled in leading teams, managing brands, and developing trade marketing strategies. At Punto Naranja, she served as a Trademarketing Coordinator, where she effectively managed over 85 points of sale nationwide. Her expertise extends to designing and executing in-store promotions, strategizing ATL and BTL campaigns, and working with leading brands such as Samsung, Apple, and Xiaomi. Notably, she has experience in managing budgets up to Q200,000 quarterly and leading teams of up to 170 people both directly and indirectly. She has also played a significant role in coordinating suppliers and executing commercial activities, ensuring brand presence and execution at the point of sale. Currently, pursuing a degree in marketing at Universidad Mariano Galvez, she continues to build on her strong foundation in trade marketing and strategic brand management.