Nicolette D.
Mid-Level Digital Content and Marketing Manager
Open to offersNew to PlatformAbout
Nicolette D. is a Content & Marketing Specialist with over five years of experience in the art gallery and digital media industries. She has managed gallery operations for organizations such as Galerie Anna, Rojo Galerie, Modeka Art Space, and Galerie Roberto, where she achieved a 100% gallery income increase within her first year by optimizing sales and expanding online visibility across Facebook, Instagram, and mailing campaigns. Nicolette has conceptualized and curated approximately 25 exhibitions annually, overseen logistics, and directed the production of publicity materials to ensure consistent branding. In the digital domain, she contributed to 25M+ YouTube views and led content strategy across multiple channels, developed workflow guides, and drove revenue via high-performing Instagram content. Her collaborative approach spans administrative operations, cross-functional team leadership, and A/B testing to support revenue-focused outcomes in both the arts and marketing sectors.
Experience
Marketing Specialist
Longtail Marketing Corp. · 2018 — 2021Oversaw YouTube content strategy by researching performance trends and implementing both short-form and long-form video projects that supported overall channel growth. Worked closely with UK- and US-based consultants to enhance YouTube content approaches. Supervised video production workflows by delegating tasks to editors, graphic designers, and scriptwriters; this included ensuring quality control, maintaining publishing schedules, and overseeing payment processes for contractors. Developed structured content production guides that established standardized procedures for creators, helping improve consistency. Led thumbnail A/B testing for YouTube channels to optimize click-through rates.Gallery Manager
Galerie Anna, Inc.Directed gallery sales initiatives and expanded online presence through Facebook, Instagram, and mailing campaigns. Managed cross-functional teams responsible for administrative, sales, and marketing tasks. Planned and executed approximately 25 exhibitions annually, encompassing all aspects of logistics, installation, layout, and curation. Coordinated with artists, curators, and event organizers for major exhibitions, including ManilART and Art in the Park. Supervised creation of exhibition publicity media such as videos, posters, and photography to uphold brand consistency. Administered high-volume client interactions across multiple channels including email, phone, social media, and in-person walk-ins. Worked with media outlets such as The Philippine Star, Daily Inquirer, and ANC to facilitate coverage. Supported gallery operations in collaboration with Accounting, HR, and Creative departments.
Skills & Expertise
Education
- Bachelor of Arts in Philippine Arts Major in Project ManagementUniversity of the Philippines – Manila · 2018 — 2021
Interested in this professional?
Sign in as an employer to save this profile or invite Nicolette D. to a job.
Sign in as an employer