Paola C.
Junior Digital Content Strategist
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About
Paola C. is a seasoned Copywriter and Digital Communication Specialist based in Córdoba, Argentina. She has expertly navigated roles in print media, radio, and digital environments. Paola specializes in crafting persuasive content, including journalistic and institutional pieces, strategically engaging with varied audiences. At Fundación PorIgualMás, she excelled in planning and executing institutional communication strategies, crucially aligning digital narratives with organizational goals and significantly enhancing audience engagement across digital platforms. Her experience extends to managing communication channels at Sierras de Calamuchita, where she optimized customer service and strategic sales, including social media content management for Instagram. In radio, she delivered comprehensive content production for Radio AGalena and drove social media strategy, expanding the station's reach. Her academic credentials include a specialization in Copywriting from CoderHouse and a certification in Digital Marketing from the Cámara de Comercio de Córdoba.
Experience
Customer Service and Digital Content Specialist
Sierras de Calamuchita · 2024 — 2025Oversaw communication channels for customer service, providing personalized advice and strategic ticket sales. Managed the official Instagram content, creating informative and service-oriented posts aimed at enhancing user experience. Maintained precise cash controls and account reconciliations. Ensured message consistency across omnichannel communication during in-person interactions and digital platforms.Content Producer and Creator
Radio AGalena · 2020 — 2023Produced and curated content for programs focused on sports, culture, and social issues. Led live broadcasts, handling hosting, voice work, and technical/artistic coordination. Managed public relations and press tasks, coordinating guest schedules, interviews, and the programming grid. Developed social media strategy, managing the station's social media to grow its audience from traditional to digital platforms.Content Creator and Writer
Confederación de Deportes · 2020 — 2022Conducted research, interviews, and wrote in-depth articles, chronicles, and specialized coverage on amateur sports. Produced institutional and corporate writing for the entity's official channels. Designed schedules and wrote copy for daily social media posts. Authored investigative reports for the annual print and digital magazine.Content Editor and Copywriter
LaPolítica · 2020 — 2021Developed narrative writing and opinion pieces focused on current social issues. Conceptualized and crafted persuasive copy for specific media campaigns. Scripted and edited textual and audiovisual material, including the development and launch of the podcast format.Member of the Strategic Communication Team
Fundación PorIgualMásPlanned and executed institutional communication strategies, aligning digital narratives with the foundation's mission. Managed content across social media and digital channels, enhancing organizational engagement and visibility. Specialized in writing and editing key communication pieces including press releases, loyalty newsletters, and official statements. Coordinated awareness campaigns, overseeing the promotion of socially impactful projects and maintaining relations with media and strategic partners. Monitored metrics (KPIs) to assess content performance and inform future communication efforts.
Skills & Expertise
Education
- Career in Journalism and New TechnologiesInstituto Teclab · 2026 — 2026
- Technician in Production and Realization in MediaUniversidad Nacional de Córdoba · 2019 — 2021
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