Rhea F.

Employers should hire me because I bring more than 7 years of experience in social media management, content creation, graphic design, video editing, copywriting, and administrative support. I am reliable, organized, and able to manage multiple tasks without sacrificing quality. I communicate clearly, meet deadlines, learn quickly, and take full responsibility for my work. I do not wait to be chased. I make sure the job gets done properly and on time. Most importantly, I care about the results, the brand, and the people I work with.

• Video Editor / Content Creator

  Noble Nutrition · 2018 — 2025
  Edited short form videos suitable for platforms such as Facebook, Instagram Reels, TikTok, and YouTube Shorts. Developed high-performing ad creatives tailored for conversion and engagement. Created brand-consistent visual assets employing Canva, CapCut, and Adobe tools. Adapted long-form content into concise, performance-oriented clips. Collaborated with marketing teams to ensure video content resonated with campaign objectives.

• Marketing Manager

  Cocoon Events (Luxury Events & Weddings) · 2022 — 2023
  Oversaw the digital marketing and paid social strategies for a health, fitness, and nutrition brand. Planned and managed Meta Ads campaigns with a focus on lead generation and program sign-ups while establishing brand authority. Created content strategies that blended educational, promotional, and community-driven messages. Enhanced funnels and remarketing strategies to improve conversion rates. Analyzed the performance of campaigns and adjusted budgets to optimize ROI. Assisted with product launches and maintained consistency in promotional and evergreen campaigns.

• Marketing Manager

  Allstate Insurance · 2020 — 2022
  Directed the digital marketing strategy for a high-end events and wedding brand. Managed the engagement strategy and content for Facebook and Instagram to enhance brand awareness and drive inbound inquiries. Created and optimized paid campaigns promoting premium event services. Guided creative storytelling through visual content and messaging that aligned with luxury branding. Collaborated closely with designers and photographers to ensure a unified brand aesthetic. Enhanced visibility and lead inquiries through strategic content and paid marketing efforts.

• Digital Marketing Specialist / Meta Ads Manager

  Final Push Marketing · 2018 — 2019
  Executed and optimized Facebook and Instagram ad campaigns targeting conversions, brand awareness, and revenue growth. Managed various campaign types, including conversion, retargeting, lookalike, and lead generation, across diverse sectors such as retail, fashion, beauty, e-commerce, and wellness. Utilized key performance metrics like ROAS, CTR, CPC, CPM, CPA, and conversion rate to enhance ad performance. Conducted ongoing A/B testing on creatives, ad copy, and media placements such as Reels and Stories. Developed and improved customer funnels to boost engagement and repeat conversions. Worked in collaboration with design and content teams to ensure alignment of visuals and messaging with brand standards. Scaled

• Business Administration and Management

  Polytechnic University of the Philippines · 2015 — 2020