Sadique A.

Designing complex SaaS, Fintech, and Enterprise platforms for 13+ years. Helping companies increase product adoption, efficiency, and user satisfaction through research-driven design. My expertise includes product design and thinking, stakeholder management, service design, and process-driven leadership, delivering solutions that improve user engagement, customer satisfaction, and business outcomes.

• Sr. Product Designer (9 months contract job)

  Jarir Bookstore · 2025 — 2026
  Executed end-to-end UX/UI design for the Jarir Bookstore mobile app, encompassing research and ideation through to final delivery. Developed essential e-commerce journeys such as product discovery, search, and checkout, enhancing usability and conversion. Conducted user research and created wireframes, prototypes, and high-fidelity designs to ensure a smooth mobile shopping experience. Collaborated with product and engineering teams to provide scalable, user-centered solutions.

• Sr. Manager Product Design

  Prudential Technology & Services · 2021 — 2024
  Oversaw the design of global insurance platforms utilized by advisors and customers in various countries, managing the process from discovery to rollout. Led the redesign of policy purchase and service workflows across web and mobile, simplifying complex insurance processes into guided experiences. Created a scalable design system for use across multiple business units and conducted usability tests to inform roadmap adjustments. Partnered with PM and engineering teams to define MVPs and success metrics, while also creating service blueprints that align user objectives with business operations. Mentored designers and enhanced design QA practices.

• Sr. Product Designer

  Treebo Hotels · 2021 — 2021
  Developed the hotel booking platform and internal management system while conducting discovery workshops and journey mapping. Focused on improving decision clarity for users selecting hotels.

• Lead UX/UI Designer

  MoveInSync Technology Solutions · 2020 — 2020
  Designed the hotel booking platform and internal management system, engaging in discovery workshops and journey mapping to enhance decision clarity for users selecting hotels. Achieved significant reduction in UI inconsistencies.

• Designer Manager

  Paytm Money (Fintech) · 2019 — 2020
  Streamlined the KYC onboarding and investment processes, minimizing cognitive load for users facing complex financial decisions. Implemented step-based guidance and progressive disclosure in the design.

• UX/UI Designer

  BlueStone.com · 2016 — 2019
  Enhanced the checkout and browsing experiences for the e-commerce platform, contributing to higher conversion rates and smoother purchase journeys.

• Sr. Visual Designer

  Edusys Service Pvt. Ltd. · 2015 — 2016
  Focused on the design of e-learning applications, mobile apps, and websites, aiming to create engaging and user-friendly digital learning experiences.

• UX/UI Designer

  Loyalty Rewardz (Banking) · 2010 — 2015
  Delivered over 25 applications and 20 websites tailored to transaction flows and customer engagement in the banking sector.

• Postgraduate in AI Product Design & Management

  Duke University · 2022 — 2023
• Bachelor of Fine Arts ( UX/UI & Graphic Design)

  Assam University · 2005 — 2009