Sadiya R.

Saadiya R. is a seasoned Amazon PPC professional with over 5 years of experience in managing and optimizing advertising campaigns within competitive Amazon marketplaces. She has handled monthly ad budgets ranging from $20K to $70K, achieving a cumulative ad spend beyond $100K while maintaining a profitable ACoS. Her expertise lies in reducing ACoS from 75% to below 30% and exponentially increasing product revenue through advanced keyword targeting, bid optimization, and ASIN targeting strategies. As a Senior Amazon PPC Specialist at Ecommerce Arena, UK, Saadiya leads a team responsible for multiple advertising accounts, developing robust strategies for Sponsored Products, Brands, and Display campaigns. Her role encompasses conducting market research, competitor analysis, and campaign performance evaluations. Saadiya is adept at collaborating with cross-functional teams to align advertising strategies with business goals. Her academic credentials include a Masters in Mathematics and various certifications in PPC and SEO, showcasing her profound analytical skills and ability to enhance Amazon SEO and campaign performance.