Sagay A.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Christabel A. is a seasoned professional in the digital marketing industry, bringing a robust set of skills in social media marketing, content creation, and email marketing. Based in Osogbo, Nigeria, she has held the position of Business Relationship Manager at Moniepoint MFB, where she effectively coordinated digital merchant acquisition campaigns in Delta State, resulting in significant transaction growth and enhanced brand visibility. Previously, she held a role as an Aggregator at OPay Digital Services, where she expanded digital payment coverage by recruiting and onboarding agents and merchants. Currently, she executes remote digital marketing projects for small businesses, focusing on social media account management and client coordination to drive online sales. Equipped with a B.Sc. in Marketing from Delta State University, Christabel applies tools like Google Analytics and Mailchimp to generate insightful reports and optimize marketing strategies, ensuring alignment with business objectives.
Experience
Business Relationship Manager
Moniepoint MFB · 2023 — 2024Oversaw digital merchant acquisition campaigns that involved onboarding businesses onto Moniepoint POS and digital banking platforms for transaction growth. Engaged in targeted outreach through social media, email campaigns, and networking to facilitate lead generation and enhance brand visibility. Evaluated merchant engagement data to generate insights for product and marketing enhancement. Provided product demonstrations and created digital content for merchants to educate them on platform features. Worked collaboratively with sales and marketing teams to refine campaign performance and meet business goals.Remote Digital Marketing Projects (Freelance/Independent)
Company not specified · 2024 — PresentManaged social media accounts for small businesses and personal brands, generating posts, stories, and engagement campaigns. Designed email marketing sequences and newsletters geared toward nurturing leads and promoting online sales. Conducted keyword research, performed competitor analyses, and planned content for blogs and social media campaigns. Utilized Google Analytics and social media insights for monitoring performance metrics to enhance campaigns. Coordinated remotely with clients, offering digital marketing recommendations and delivering progress reports.Aggregator
OPay Digital Services · 2022 — 2023Focused on recruiting and onboarding agents, merchants, and sub-aggregators to broaden digital payment coverage. Implemented digital marketing campaigns alongside community engagement initiatives aimed at increasing brand adoption. Gathered and analyzed customer feedback for market trend identification and digital strategy optimization. Compiled structured reports to present key metrics, insights, and performance trends.School Teacher
Company not specified · 2019 — 2021Created and executed engaging learning materials that incorporated digital tools to foster interactive lessons. Employed communication and presentation abilities to keep students engaged and facilitate understanding. Collaborated with fellow educators on content development and knowledge-sharing projects.
Skills & Expertise
Education
- Bachelor of Science in MarketingDelta State University · 2019 — 2023
- West African Senior School CertificateFederal Government College · 2012 — 2017
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