Saimanasa

B Saimanasa, a seasoned Retail Media Specialist based in Hyderabad, offers nearly 3 years of expertise in managing Amazon and Walmart advertising across diverse product categories. She has successfully managed advertising budgets ranging from $12,000 to $80,000 per month, achieving a consistent TACoS of 10% and ACOS of 20%, thereby optimizing campaign effectiveness. At E-Commerce Wala Pvt. Ltd., she led a team of 8 associates, overseeing a portfolio of 100-250 SKUs, and played a critical role in streamlining client onboarding processes. B has extensive experience in launching, optimizing, and scaling various advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. She employs tools such as Pacvue, Helium 10, and Jungle Scout for optimization, reporting, and competitive analysis. Previously, B owned a gold jewellery retail store, where she managed all aspects of retail operations, and has held roles in sales and research analytics. She holds an MBA in Marketing from Chaitanya Bharathi Institute of Technology.