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Salaar K. — Mid-Level Amazon Advertising Specialist from Pakistan

Salaar K.

Mid-Level Amazon Advertising Specialist

Pakistan 3-6 years
Open to offersNew to Platform
Languages
English
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About

Salaar A. K. is a highly skilled Amazon Advertising Specialist with over four years of progressively responsible experience in managing high-budget PPC campaigns across multiple Amazon marketplaces. His expertise includes reducing ACoS, scaling ad revenue, and enhancing organic rankings for diverse international clients. Salaar excels in data-driven decision-making, utilizing A/B testing, automation tools, and full-funnel strategies to optimize advertising efforts. Currently working as a freelancer on Upwork, he has consistently driven a 25% reduction in ACoS for international clients across US, UK, CA, and EU markets. His proficiency extends to in-depth keyword research and competitive analysis, helping to increase product visibility and capture market share. Formerly a PPC Specialist at PPC Veterans and Junior PPC Manager at Global Buy Box, Salaar has an impressive track record in maximizing ROI and improving campaign efficiency. An alumnus of Brunel University London with a degree in International Politics, he holds multiple certifications including the Amazon Sponsored Ads Certification and Walmart Connect Retail Media Certification.

Experience

  • Amazon Advertising Specialist

    Upwork · 2024 — Present
    Developed and implemented full-funnel advertising strategies on Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display for over 10 international clients. Utilized analytics dashboards and A/B testing frameworks to optimize targeting, bids, and budgets while conducting keyword research and competitive analysis to enhance product visibility. Provided performance reports and strategic insights leading to consistent revenue growth, and offered mentorship to clients on listing optimization and SEO best practices.

  • PPC Specialist

    PPC Veterans · 2023 — 2023
    Oversaw and improved advertising campaigns across various Amazon marketplaces for a diverse client portfolio, focusing on sales growth and ROI enhancement. Performed thorough keyword research and developed strategic bidding frameworks to increase ad efficiency and reduce unnecessary spending. Analyzed campaign performance and identified means to lower ACoS while increasing product visibility through Sponsored Brands video and Sponsored Display campaigns, while working collaboratively with account managers to ensure alignment of advertising goals with broader business objectives.

  • Junior PPC Manager

    Global Buy Box · 2022 — 2022
    Refined Amazon PPC ad campaigns aimed at maximizing ROI and improving product search rankings across different categories. Employed data analysis to enhance audience targeting and bidding strategies, leading to improved campaign performance. Supported senior managers in launching new campaigns, including bulk operations and restructuring, while monitoring daily spending, adjusting placements, and managing negative keyword lists for efficient budget management.

Skills & Expertise

EcommerceE-CommerceAmazon ExpertPersonal AssistantAmazon Ads

Education

  • Bachelor of Science (B.S.) — International Politics
    Brunel University London
  • High School — Engineering (Pre-Engineering)
    OPF Boys College

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