Sawera B.
Senior Amazon PPC Manager
Open to offersNew to PlatformAbout
Sawera B. is an accomplished Amazon PPC Manager with more than five years of experience in managing and optimizing advertising campaigns. Over her career, she has managed ad spend exceeding $3 million, generating a remarkable $17 million in sales and maintaining a ROAS of 5.6. Sawera has developed and optimized thousands of campaigns, enhancing sales growth and profitability, notably in the home accessories and nutraceuticals sectors. Her proficiency in budget management and client collaboration is complemented by her ability to create detailed performance reports using Microsoft Excel and other analytical tools. In her role as an Advertising Manager for a home accessories brand, she achieved a 64% increase in sales and improved BSR rankings significantly. Currently serving as an Advertising Manager in the nutraceuticals industry, Sawera continues to elevate sales figures and reduce ACoS through optimized product listings and strategic use of PPC campaigns. Additionally, her leadership in mentoring team members further solidifies her reputation for delivering consistently impactful results.
Experience
Advertising Manager
Dreo · 2022 — 2023Drove a 284% increase in sales by strategically leveraging seasonal trends to grow revenue from $130K to $500K. Achieved a significant improvement in product's BSR from 86 to 9, placing it in the top 10 of its niche. Developed SB video campaigns that increased visibility and sales. Engaged in SD Remarketing campaigns aimed at customers who viewed products last quarter, which helped drive conversions. Lowered PPC ACoS from 33% to 25% and TACoS from 22% to 16% through effective campaign optimization using trending keywords and targeted negative strategies. Enhanced product listings by integrating premium A+ content and a compelling brand narrative, while indexing over 5,000 keywords to boost product discoverability.Advertising Manager
Nutraceuticals · 2023 — PresentDirected PPC strategy for a home accessories brand, realizing a 64% sales increase from $1.4M to $2.3M within eight months. Elevated ad spend from $187K to $345K while maintaining a competitive ACOS of 15%. Launched and developed over 200 new campaigns and 50 new SKUs, resulting in enhanced brand visibility and market presence. Improved BSR from #23 to #3 for a top listing. Optimized listings leading to top 10 rankings for over 500 relevant keywords and managed ad spend effectively across a portfolio of more than 100 SKUs to enhance overall campaign performance and profitability.PPC Manager
Sellonics · 2020 — 2021Oversaw a budget of over $1M across more than 20 brands while utilizing data-driven marketing strategies. Managed accounts on Amazon, TikTok, eBay, and Etsy, including PPC, operations, and customer support. Addressed issues related to Amazon case management, flat file errors, and account health violations. Applied analysis of Brand Analytics and performance data to pinpoint opportunities for sales and visibility enhancement. Enhanced listings, evaluated creators, and implemented strategies for brand growth. Provided mentorship to 3+ team members to enhance their PPC and account management expertise.
Skills & Expertise
Education
- Associate Degree in SciencesInstitution not specified · 2019 — 2021
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