Shahzad U.

Shahzad U. H. is a seasoned Amazon PPC & DSP Strategist with over eight years of experience in digital advertising, specializing in platforms such as Amazon, TikTok Ads, Google, Facebook, Bing, and Walmart. With a track record of successfully managing accounts that generate over $100 million in combined annual sales, Shahzad has demonstrated his ability to reduce Advertising Cost of Sales (ACoS) by 57% and increase Return on Advertising Spend (ROAS) by 133%. His expertise extends across the US, UK, India, and EU markets, working with high-profile clients like NIVEA UK and Ro Rox Boutique. As a key player in scaling brands from start-up to multi-million dollar sales, his comprehensive strategies combine keyword research, daily bid optimization, and business reporting. Shahzad's meticulous approach includes clear reporting on metrics like ACoS, TACoS, ROAS, and CVR, making him a sought-after expert for businesses aiming to enhance their digital advertising effectiveness.