Silvia N.
Mid-Level Marketing and Social Media Specialist
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About
Silvia N. excels as a Social Media Specialist with a rich background in marketing across various industries. She currently oversees Product and Brand Development at PT. Rajawali Hiyoto. Previously, she led marketing initiatives as a Marketing Manager at PT. MEA Digital Marketing and managed accounts at PT. Panon Mahia Nusa. Silvia's expertise extends to event management and public speaking, crafting strategies for both offline and online platforms. Her proficiency in Social Media Management allows her to create and manage engaging content and collaborate with Key Opinion Leaders. Silvia also takes responsibility for the end-to-end product launch process, including pricing research, competitor analysis, and preparing Point of Sales Materials to enhance branding and sales efforts throughout Indonesia.
Experience
Product and Brand Development
PT. Rajawali Hiyoto · 2022 — PresentManaged the complete new product launch process, which included conducting pricing research, performing competitor analysis, forecasting sales, and developing strategic launch plans for both offline and online channels.Marketing Manager
PT. MEA Digital Marketing · 2020 — 2022Oversaw the organization and execution of all marketing activities related to events, ranging from internal to external engagements and both regional and national events, which involved product knowledge sessions and company visits.Marketing and Account Executive
PT. Panon Mahia Nusa · 2019 — 2020Prepared and managed all Point of Sales Materials (POSM) to enhance branding and sales initiatives, including the creation of catalogs, flyers, posters, banners, and X-banners for distribution across branches in Indonesia.Risk Analyst
PT. Bank DBS Indonesia · 2017 — 2019Developed and managed all social media content, as well as identified and selected Key Opinion Leaders (KOLs) for collaboration to enhance brand visibility.