Subatrah R.
Senior IT Sales Administration Executive
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About
Subatrah R. is an experienced sales administration professional specializing in industries such as information technology, distribution, health supplements, printing services, lift and escalator manufacturing, secretarial services, and retail. As a Senior Sales Administration Executive at Acestar Sdn. Bhd., she managed inbound leads, streamlined order processing, and maintained sales reporting. Prior to this, Subatrah served as Inside Sales Specialist at Tec D Distribution (Malaysia) Sdn. Bhd., focusing on KPI achievement, post-sales support, and contract renewals for hardware and software. With over a decade at Hitachi Sunway Information Systems Sdn Bhd, she covered markets in Malaysia, Indonesia, Thailand, and Singapore, handling end-to-end sales, pipeline management, and operational reporting in IT software and hardware. Her proficiency spans Microsoft Office, Oracle JD Edwards, NETSuite, and other administrative tools, enabling accurate billing, sales forecasting, and cross-functional team collaboration.
Experience
Senior Sales Administration Executive
Acestar Sdn. Bhd. · 2025 — 2025Managed inbound lead responses and processed customer orders, maintaining accurate sales reports and data for pipeline management. Expanded client base, coordinated sales activities across departments, and facilitated communication with both customers and suppliers. Conducted weekly funnel tracking with supervisors and ensured timely renewal of Hardware & Software Maintenance Support through collaboration with cross-functional teams to enhance sales processes and customer experience.Inside Sales Specialist
Tec D Distribution (Malaysia) Sdn. Bhd. · 2023 — 2025Met assigned KPIs, handled post-sales support, and ensured smooth order delivery. Made outbound calls to existing customers, generated quotations, and managed follow-ups on leads. Maintained and updated customer databases, supported sales team operations, and coordinated renewal of Hardware & Software Maintenance Support based on customer requirements. Assisted with KPI forecasting, billing reports, and documentation for invoicing and payment follow-up while collaborating with internal product sales teams and departments.Inside Sales Executive / Sales & Operation Executive
Hitachi Sunway Information Systems Sdn Bhd · 2012 — 2023For Inside Sales Executive, conducted end-to-end sales for maintenance renewal, including outbound calls, customer engagement, lead follow-up, and renewal management for hardware (Dell, HP, etc.), software (veeam, veritas, trend micro), and data centre recurring services. Maintained customer databases and assisted with KPI billing reports, working with resellers and partners. As Sales & Operation Executive, submitted monthly sales reports, handled booked order billing forecasts, verified billing with Business Support Service and Finance, prepared management and ad-hoc reports, processed purchase orders and cost allocation, tracked project status, and ensured timely billing, invoice verification, and coordination with sales, service delivery, and administration teams.Sales Admin Executive
Biofact Life Sdn. Bhd. (TIMO) · 2010 — 2012Processed orders and coordinated logistics while supporting the Sales & Marketing Manager and Key Account Executives. Maintained sales databases for various regions, prepared regular sales reports, and liaised with production to ensure prompt delivery. Provided support during launches, road shows, and other events, compiled documentation for promotional activities, and assisted with daily administrative routines to support sales operations.Sales cum Admin Coordinator
CFM Toppan Forms (M) Sdn. Bhd. · 2008 — 2009Handled order processing, administrative duties, and sales coordination, including preparation of sales orders, daily to monthly sales reporting, and follow-up on sales status. Managed PR and PO processing, raised delivery orders and invoices, conducted QA checking, updated customer KPI reports, and responded to inbound communications via calls, faxes, emails, and other correspondence.Sales Coordinator
FUJI Lift & Escalator Mfg. Sdn. Bhd. · 2004 — 2008Supported the Sales & Service Manager and Sales Engineer by preparing quotations and tenders, tracking sales and project status, and maintaining weekly and monthly sales reports. Monitored project progress claims, updated sales and project invoices, managed payment collection, and handled incoming calls and filing.Account cum Admin Assistant
Gama Corporate Services S/B · 2002 — 2003Carried out accounting tasks including cheque and invoice preparation, tracked weekly and monthly reports using UBS, and managed payment follow-ups. Prepared secretarial forms such as Form 24 and 49, handled email communications via Outlook Express, and performed filing and other administrative functions.Account cum Admin Clerk
777 Supermarket (Trident Win Sd. Bhd.) · 2001 — 2002Performed daily petty cash updates, prepared cheques, maintained monthly account statements, and followed up on payment collections. Undertook administrative duties and handled filing as part of routine operations.Sales & Marketing
Wonders Event ManagementSupported the Marketing Manager and Managing Director in event promotion, including preparation, setup, and participation in marketing activities such as launches, road shows, and other events. Assisted with hall decoration and related services, and compiled and followed up on documentation for promotional activities.
Skills & Expertise
Education
- Basic AccountingRIMA College, Selangor · 2010 — 2010
- Diploma in Computer SciencesStamford College, Kuala Lumpur · 1999 — 2001
- Sijil Pelajaran Malaysia (SPM)SMK (P) Air Panas, Setapak, Kuala Lumpur · 1994 — 1998
- Penilaian Menengah Rendah (PMR)SMK Raja Ali, Kuala Lumpur · 1988 — 1993
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