Rana G.
Creative Director
Open to offersNew to PlatformLanguages
EnglishFrenchArabic
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About
I am Rana G. Bekhazi, a Creative Director and Brand Strategist with over 20 years of experience in branding, packaging, and marketing campaigns across various sectors, including retail and FMCG. As an independent consultant, I provide creative direction and branding solutions while nurturing creative teams. I have a proven track record of enhancing brand identity and engaging customers through strategic campaigns. Fluent in Arabic, French, and English, I hold a Bachelor's degree in Graphic Design from Notre Dame University, Lebanon.
Experience
Independent Creative Consultant
Self-Employed · 2025 — 2025Providing creative direction, branding, packaging design, and retail-focused consultancy to companies in Lebanon and the region. Supporting distribution, FMCG, and retail clients with project-based creative solutions. Advising on brand architecture, visual identity systems, and campaign development. Delivering end-to-end design support from concept to execution.Head of Creative Department
Gray Mackenzie Retail Lebanon · 2020 — 2025Built and scaled a multidisciplinary creative team of 10+ designers, art directors, and content creators. Led 30+ branding and packaging projects across private labels & private brands, increasing shelf visibility and sales. Directed full 360° campaigns for national promotions and seasonal events, boosting customer footfall. Developed Spinneys’ brand architecture and visual standards across retail touchpoints. Oversaw all social media visual strategy, resulting in a 60% increase in engagement. Art directed photoshoots and video production for multiple product lines.Freelance Creative Consultant
Self-Employed · 2002 — 2025Delivered identity & branding projects for regional & international clients, including NGOs & Startups. Notable clients: Bioscienta, Enoteca, Ehrner & Delmar (Sweden), Blufin (Qatar), Norwegian Refugee Council.Art Director
Ant Ventures · 2017 — 2019Designed and executed cohesive branding systems across multiple restaurant concepts. Collaborated with consultants on interior, packaging, and brand personality for new launches. Delivered social and digital campaign assets that supported consistent brand storytelling. Led concept development for new ventures including Panpot, Lible Wonders, and Sparks.Senior Designer/Communication Executive
Rafic Gazzaoui & Co. · 2014 — 2017Directed all branding, communication, and visual merchandising for in-store displays. Developed visual identity systems and POS for retail activations. Oversaw design and user experience for the company's web platforms.Senior Designer
Medica ME · 2010 — 2013Worked on various design projects.Senior Designer
Morgan International · 2009 — 2010Worked on various design projects.Senior Designer
Blink BTL · 2008 — 2009Worked on various design projects.Junior Designer
Graphiti · 2004 — 2007Worked on various design projects.Graphic Designer
Euro RSCG Sharp Pencil · 2002 — 2003Worked on various design projects.
Skills & Expertise
Education
- Bachelor of Arts in Graphic Design - Emphasis typographyNotre Dame University · 1999 — 2002
- Lebanese Baccalaureate II, PhilZahret - El - Ihsan school · 1986 — 1999
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