Usama A.
Senior Amazon PPC Strategist
Open to offersNew to PlatformPortfolios
About
Usama A., a seasoned Senior Amazon PPC Strategist and Senior Amazon Growth Manager based in Pakistan, brings over six years of intensive Amazon experience. He has managed both agency and in-house brand environments with a significant focus on markets in the US, UK, Canada, and Australia. Usama founded a UK private label brand in 2020, reflecting his entrepreneur acumen. Currently, he manages a $50K+ monthly ad budget, emphasizing goal-based portfolio structuring and optimizing for ACOS, TACOS, and conversion rates. His proficiency spans across Sponsored Products, Brands, Display, Amazon DSP, and Subscribe & Save, where Usama meticulously executes strategies to enhance organic ranking impacts. At AUTOVA8 LLC, he constructs comprehensive campaign structures and utilizes Helium 10 and other analytics tools to integrate data-driven insights for better performance. Additionally, he led a team to generate $2M+ in sales for a private label account at NESTUE, demonstrating his capability to manage comprehensive lifecycle strategies, from product research to marketplace performance improvement. His remote-ready, client-facing working style ensures proactive management of various Amazon marketplaces.
Experience
Amazon Growth Manager
AUTOVA8 LLC, USA · 2025 — PresentManage Amazon PPC strategy and execution for brands with a monthly ad budget exceeding $50K. Structure accounts into goal-based portfolios based on clear campaign objectives. Create campaign structures utilizing Helium 10 keyword research, competitor ranking analysis, and customer behavior data from Product Opportunity Explorer. Monitor key performance indicators including CPC, CTR, CVR, ACOS, and TACOS, applying negative targeting as well as adjusting bids and budgets. Utilize SQPR, Brand Analytics, and DataDive to identify funnel drop-offs and initiate necessary fixes in PPC, content, pricing, or inventory. Conduct Amazon DSP campaigns alongside Sponsored Ads and manage Subscribe & Save initiatives. Realign product positioning based on core customer use cases through search data analysis. Analyze P&L to identify margin losses and optimize ad spend decisions. Report performance metrics to management and brand leadership. Execute Manage Your Experiments testing on titles, A+ content, and child ASINs to boost conversion rates.Amazon Private Label Manager
NESTUE, NOOR TRADE CENTRE, KARACHI · 2023 — 2025Oversee Amazon strategy for a US Private Label account, achieving over $2M in ordered product sales. Lead a team focused on product research, sourcing, operations, and account health, prioritizing tasks and evaluating performance. Manage the complete Private Label lifecycle, including product research, sourcing, listing creation, advertising strategies, and inventory management. Employ Helium 10 competitor ranking analysis and Product Opportunity Explorer data to formulate product launch strategies and PPC architectures.UK Amazon Private Label Brand Owner
UK Amazon Private Label Brand (with investor) · 2020 — 2024Launch and manage a UK Private Label brand with full P&L accountability. Oversee product selection, financial budgeting, pricing strategies, advertising expenditures, and inventory planning.Amazon Growth / Brand Manager
ROVER VENTURES, USA · 2022 — 2023Utilize Helium 10 competitor ranking and Product Opportunity Explorer to create effective product launch strategies and PPC frameworks. Support data-driven decision-making across the portfolio leveraging Amazon proprietary data and third-party research tools.
Skills & Expertise
Education
- Bachelor's degree in Mechatronic EngineeringILMA University
Interested in this professional?
Sign in as an employer to save this profile or invite Usama A. to a job.
Sign in as an employer