USHA K.
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Usha K is a seasoned Senior Research Analyst based in Pune, Maharashtra, specializing in B2B and B2C market research, demand generation, and telemarketing. With a distinguished history at Flexisales, UnboundB2B, and Ziff Davis Performance Marketing, Usha has honed the skills necessary to design effective lead generation strategies and cultivate strong relationships with prospects to drive sales pipeline growth. She is proficient in CRM management, adept at data analysis, and well-versed in project management, utilizing tools such as Microsoft Excel and Power BI for informed decision-making. In her freelance capacity, she offers virtual assistance, content creation, and document proofreading services, ensuring seamless daily operations for clients through meticulous task coordination and data management. A Bachelor of Science graduate from Nutan College, Barkatullah University, Bhopal, Usha seamlessly aligns lead generation efforts with broader business objectives, collaborating effectively with sales and marketing teams.
Experience
Virtual Assistant
Content Creation & Proofreading | Excel | Power BI | SQL (Freelance) · 2025 — PresentHandled calendars, meetings, emails, and task coordination to facilitate daily operations. Performed data entry, organized files, tracked workflows with precision, and communicated with teams and clients for requirement clarification. Managed deadlines, prioritized tasks, and supported executives with administrative responsibilities. Created and formatted professional documents, while proofreading for consistency and clarity. Conducted research for content development and maintained content libraries and templates. Analyzed data using Excel, built Power BI reports for insights, and executed basic SQL queries for data extraction. Ensured confidentiality of sensitive information and improved workflow systems through effective organization.Senior Research Analyst
Flexisales, UnboundB2B · 2023 — 2024Conducted in-depth market research to gain insights into target markets and customer preferences. Developed strategies for lead generation to engage potential customers effectively. Fostered relationships with prospects through strong communication skills. Analyzed lead data in conjunction with market trends to refine outreach strategies and collaborated with sales and marketing to align efforts with organizational goals. Maintained a comprehensive database of potential customers and managed email marketing campaigns while utilizing different marketing tools.Research Analyst (CD/CDQA)
Ziff Davis Performance Marketing, Mahindra Techno soft · 2019 — 2023Performed thorough B2B and B2C market research aimed at identifying target industries and understanding customer behavior. Verified and assessed lead data for relevance and accuracy while developing demand generation strategies to cultivate prospects for the sales pipeline. Oversaw management of CRM databases to maintain structured customer and campaign records and collaborated with sales and marketing teams to track campaign performance and optimize targeting.Customer Service Associate
Tech Mahindra, Pune · 2018 — 2018Addressed network issues and other computer system challenges promptly. Provided technical support for inquiries and troubleshooting needs, alongside training staff on techniques for problem diagnosis and resolution. Edited and revised training manuals for software and hardware updates while monitoring interactions to gather feedback on training efficiency and generating reports on common complaints.Analyst
KPMG, Pune · 2016 — 2017Verified company details and candidate information, effectively contacting relevant organizations and HR representatives for candidate processing. Executed individual candidate verifications through established protocols and ensured timely follow-up communications via email and phone.HR Executive & Trainer
I2I Telesource, Mumbai · 2014 — 2015Identified training needs to address skill gaps within the organization. Developed tailored training methods and materials while implementing programs based on participant feedback. Conducted training sessions for new joiners to streamline onboarding processes and monitored training activities for ongoing improvement. Engaged in candidate interviews to select suitable profiles and utilized various presentation techniques such as visual aids and role-playing. Authored procedure manuals to standardize operations.
Skills & Expertise
Education
- Bachelor of ScienceNutan College, Barkatullah University, Bhopal
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