walid M.
Mid-Level Meta Advertising Specialist
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About
Walid M. is a seasoned Meta Ads Specialist with a substantial track record in the travel industry, specifically in managing Facebook and Instagram advertising campaigns. Graduating in 2021 with a Bachelor's degree in Tourism & Hotels from October 6 University, Walid has honed his expertise in performance marketing and conversion optimization. During his tenure at Alshouq Travel, he planned, launched, and optimized campaigns, managing multiple Meta Business accounts and handling advertising budgets up to EGP 40,000. Through effective budget management and strategic audience targeting, Walid reduced cost per message to EGP 0.43 and increased inquiries for travel services. He is proficient in campaign optimization and leverages tools like Meta Business Suite, utilizing advanced techniques such as A/B testing to enhance campaign efficiency and achieve measurable sales results.
Experience
Meta Ads Manager
ALSHOUQ TRAVEL · 2016 — 2017Designed, launched, and managed Meta advertising campaigns. Oversaw multiple Meta Business Manager accounts while optimizing campaigns for lead generation, WhatsApp messages, and sales. Developed audience targeting strategies based on interests, demographics, and behavioral patterns. Conducted daily monitoring of campaign performance and optimized metrics such as CPC, CPM, CTR, CPA, and cost per message. Managed the company's social media pages and coordinated advertising creatives with the marketing team. Enhanced campaign performance through ongoing A/B testing and managed advertising budgets efficiently.
Skills & Expertise
Education
- Bachelor of Tourism & HotelsOctober 6 University · — — 2021
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