Wissal B.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Wissal B. is a skilled Digital Marketing Specialist residing in Rabat, Morocco, with a keen focus on paid advertising. With a strong foundation in managing campaigns across platforms such as Meta, Google, TikTok, and LinkedIn, Wissal brings a balanced creative and analytical mindset to the table. As a self-employed consultant, she excels in orchestrating tailored content strategies for brands on social media channels like Instagram, Facebook, LinkedIn, and YouTube. Wissal's expertise extends to optimizing Meta Ads through strategic audience targeting and rigorous KPI tracking. Her role at Devenexora saw her enhancing campaign engagement while building brand communication across various platforms. Previously at HeySuccess, Wissal bolstered brand visual identity through graphic design with tools like Canva and Adobe Creative Suite. She holds a Master's degree in Digital Marketing from Al Akhawayn University and a Bachelor's in Industrial Chemistry from Sidi Mohamed Ben Abdellah University.
Experience
Digital Marketing Consultant
Self-Employed (Freelance) · 2024 — PresentManage the online presence of various brands on platforms including Instagram, Facebook, LinkedIn, and YouTube, implementing a content strategy customized for each channel. Develop and implement marketing campaigns through content calendars that align with product launches and engagement objectives. Enhance Meta Ads campaigns through targeted audience strategies and ongoing performance monitoring. Assess KPIs and generate reports that convert data into practical marketing insights. Produce multi-channel content for social media, websites, newsletters, and brand communications.Digital Marketing & Content Consultant
Devenexora · 2023 — 2024Optimized campaign reach and engagement by refining budgets, targeting audiences, and enhancing Meta Ads performance. Elevated brand communication by planning and publishing content on Facebook, Instagram, LinkedIn, and YouTube. Streamlined campaign and promotion launches using editorial calendars and facilitating internal approval processes. Developed creative materials — including visuals, short-form videos, and interview features — tailored for various platforms.Graphic Design & Digital Marketing Consultant
HeySuccess · 2022 — 2022Enhanced brand visual identity through the creation of materials for social media, presentations, flyers, and external communications. Expanded the company's digital footprint by managing social media and fostering community engagement. Contributed to campaigns and promotions by designing marketing materials utilizing Canva and Adobe Creative Suite.
Skills & Expertise
Education
- Master's in Digital MarketingAl Akhawayn University · 2021 — 2023
- Bachelor's in Industrial ChemistrySidi Mohamed Ben Abdellah University · 2017 — 2020
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