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Yael M. — Junior Public Relations Executive from United Kingdom

Yael M.

Junior Public Relations Executive

United Kingdom Less than 1 year
Open to offersNew to Platform
Languages
EnglishSpanishItalianFrenchHebrew
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About

Yael M. is a seasoned professional with a robust background in the cultural and media industries, currently completing a BA in Culture, Media, and Creative Industries at King’s College London, achieving First Class Honours. She has acquired substantial experience as a Junior Account Executive at Bspoke Associates in London, where she was instrumental in developing strategic PR campaigns that successfully secured international media coverage in prominent outlets like Condé Nast Traveler. At Bspoke, Yael showcased her performance reporting and media analysis skills by delivering comprehensive client reports with actionable insights. Previously, as a Public Relations Intern at the same firm, she honed her skills in content creation and media research, contributing to the luxury travel sector. Yael’s career also included contributions to the British Museum and the London Canal Museum, where she evaluated exhibition impact and coordinated public events. Multilingual, with proficiency in Italian, Hebrew, English, Spanish, and French, she is well-versed in using IT tools like Microsoft Office, Google Workspace, and Canva.

Experience

  • Junior Account Executive

    Bspoke Associates · 2025 — 2025
    Created and executed customized PR strategies that improved client visibility in primary markets and secured international media exposure, including in outlets such as Condé Nast Traveler and Country & Town House. Managed press trips, roadshows, and media collaborations, nurturing relationships with journalists and influencers to achieve objectives. Compiled reports and analysis of client coverage, providing valuable insights and demonstrating ROI from public relations efforts.
  • Public Relations Intern

    Bspoke Associates · 2024 — 2025
    Composed press releases, newsletters, media pitches, and press kits, focusing on storytelling within the luxury travel sector. Conducted detailed media research on outlets and trends, aiding in the development of focused communication strategies. Supported the coordination of press trips and influencer partnerships, contributing to enhanced media visibility for clients.
  • Evaluation Volunteer

    British Museum · 2023 — 2024
    Worked alongside museum curators to perform interviews and comprehensive research on temporary exhibitions displayed within the Asahi Shimbun. Assessed the impact of five exhibitions to guide future display strategies.
  • Events Coordination and Education Volunteer

    London Canal Museum · 2022 — 2023
    Contributed significantly to the organization of events aimed at boosting public participation, showcasing strong organizational and public relations abilities. Led educational workshops for children aged 4-12, promoting their interaction with museum exhibitions.
  • Intern in the TV and Film Departments

    Indiana Production · 2018 — 2018
    Evaluated film scripts and prepared reports for senior management, providing strategic recommendations for potential collaborations. Analyzed fifteen BBC mini-series to assess a possible partnership between Indiana Production and BBC.

Skills & Expertise

Education

  • BA in Culture, Media and Creative Industries
    King’s College London · 2021 — 2024

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