Zaryab A.
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About
Zaryab A. is a Amazon PPC Specialist known for his ability to optimize campaigns to increase efficiency and profitability. With a significant track record at Advance Amazon UK and Supnormous, Zaryab has managed over 15 accounts with portfolios exceeding 100 SKUs, ultimately contributing to multi-seven-figure annual sales. His expertise includes optimizing Amazon PPC campaigns with a focus on strategic bid adjustments and data-driven keyword optimization, especially during high-stakes events like Prime Day and Black Friday. At Supnormous, Zaryab adeptly managed $25K in monthly ad spend across supplement brands, improving ACoS while maintaining scale and driving $2M+ in annual revenue. He holds an Amazon PPC Specialist Diploma from Extreme Commerce and is adept in market and competitor analysis, employing tools like Helium 10 and Data Dive to refine strategies and optimize ROAS and TACOS effectively.
Experience
Amazon PPC Specialist
Supnormous · 2024 — 2026Oversaw Amazon PPC for various supplement brands, generating over $2M annually and managing $25K+ in monthly ad spend in competitive categories. Enhanced overall ACoS from 45% to 36% through effective keyword optimization and bid management. Optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, ensuring stable TACOS and compliance with supplement regulations.Amazon PPC Specialist
Advance Amazon UK · 2023 — 2024Executed strategic bid adjustments and negative targeting to achieve a 22X ROAS during Prime Day. Managed over 15 accounts and scaled brand portfolios with more than 100 SKUs, enabling significant annual sales revenue. Conducted thorough market research and competitor analysis to refine PPC strategies for key sales events like Black Friday and Cyber Monday.
Skills & Expertise
Education
- Computer Science EngineeringHigh College · 2019 — 2021
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